DJI and – DJI sued Insta360 on June 11 over alleged patent violations tied to the Insta360 Luna Ultra, while Insta360 counters that DJI copied gimbal and stabilization technology. The fight includes requests for a permanent sales ban, damages, and disputes over claims t
A vlogging camera launch that was supposed to feel like next-gen excitement is already tangled in court.
DJI sued Insta360 on June 11. arguing that Insta360’s recently launched Insta360 Luna Ultra violates two of DJI’s design patents and four utility patents. DJI’s core complaint is direct: the Luna Ultra. in DJI’s view. copies elements of its Osmo Pocket 3—down to the handheld body. the neck connecting the body to the gimbal arm. the scroll wheel and record button. and the rotating display. DJI also filed a separate lawsuit aimed at utility patents. saying Insta360 violated patents tied to tracking technology in DJI’s gimbal.
DJI is asking the court for more than a slap on the wrist. The company is seeking a permanent injunction to stop Insta360 from selling the Luna Ultra. It’s also asking for damages “no less than a reasonable royalty. ” profit disgorgement—turning over what Insta360 has made from Luna Ultra so far—and further enhanced damages. citing willful infringement.
Insta360’s response came in counter-suits that flip the story back onto DJI. The company claims DJI’s products actually infringe on Insta360 patents covering gimbal stabilization and gimbal directional control. as well as camera smooth stabilization. telemetry overlay. and panoramic video stabilization.
Insta360 points to technologies that appear across DJI’s lineup. saying they show up in the Osmo Pocket series as well as DJI’s Ronin products. Osmo Mobile lineup. and the Osmo 360. To strengthen its position. Insta360 also says the core technologies behind the Luna Ultra can be traced to its earlier products. citing Link Series webcams and Flow Series gimbals.
This legal fight carries a wrinkle that makes the outcome matter differently for each side. DJI’s ability to sell competing products is constrained in the US. In December 2025. the Federal Communications Commission placed DJI on its “Covered List. ” which prevents DJI from selling new foreign-made drones and cameras in the United States.
DJI is reportedly getting around that restriction by selling cameras under a new brand called “Xtra.” But winning a permanent injunction against Insta360 would still change the balance in a concrete way—because it would put the companies on more equal footing around sales of the Luna Ultra. even as DJI navigates the FCC limits on new foreign-made hardware.
Engadget has contacted both DJI and Insta360 to comment on their separate lawsuits, and it says it will update if either company responds.
At the center of it all is a familiar problem in consumer tech. played out with vlogging gear: stabilization and control systems that once felt like product differentiation are now being argued as proprietary design and utility—turning what shoppers see as features into what courts may treat as infringement.
DJI Insta360 Osmo Pocket 3 Luna Ultra patent battle gimbal stabilization utility patents design patents injunction vlogging cameras
Patent fights over a vlogging camera? can’t we just all livestream and move on lol.
So DJI sues Insta360 because the buttons and screen look similar?? That’s weak. Half of consumer tech is basically the same design, right?
Isn’t DJI the one that copied everyone though? I remember their gimbals being “everywhere” and now they’re claiming Insta360 took the neck part of the design or whatever. Like do they have a checklist for tiny mechanisms?
This is why I don’t buy new stuff right away. Today it’s Luna Ultra next week it’s court paperwork. Also the wording is confusing—like they’re both saying the other one infringed, so which patents even matter? Permanent sales ban sounds insane, but I feel like that happens in tech all the time.