Cruz Beckham seemingly took a jab at Brooklyn Beckham’s DoorDash commercial tied to FIFA World Cup 2026 while attending England vs Ghana with Sir David Beckham—just as new claims swirl around backlash to the ad’s joke about family estrangement.
For people keeping score of the Beckham family feud, the latest move didn’t come from a press statement. It came from an Instagram Story.
Cruz Beckham was seen attending an England vs Ghana match in Boston with his father, Sir David Beckham. The moment looked ordinary from a distance—Cruz appeared to be looking down at his phone while David stayed fully focused on the game—but the caption afterward shifted the air in the family’s orbit.
Cruz posted a picture of himself on Instagram Stories with the caption: “Don’t worry, it was during the advertisement break ?♂?♂.” Sir David Beckham also posted a story, showing himself on screen.
The timing matters because Brooklyn Beckham recently released a DoorDash commercial for the FIFA World Cup 2026 that leans on the same kind of “you’re probably wondering” family tension. In the ad, Brooklyn tells viewers: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home. It’s not like I don’t have tickets, Um, it’s because … it’s a long story. These can go to someone else. Put them somewhere fun.”.
Brooklyn’s joke landed in the middle of an already public rift. Reports claimed David. Victoria. and some of Brooklyn’s siblings were unhappy with the commercial’s reference to the family situation. One source. cited in coverage. said: “To do an ad based on estrangement from family as if it’s a joke. when his family is devastated. and his sister and grandparents are inconsolable. is terrible.”.
What has turned this feud into a repeating headline isn’t just the ads and the posts—it’s the way each one seems to answer the last. Brooklyn, for example, previously opened up about the tensions in a lengthy January social media statement. He claimed that his parents had “tried endlessly to ruin [his] relationship” with wife Nicola Peltz, whom he married in 2022.
Earlier this week, Brooklyn was also reportedly upset about David and Victoria Beckham’s Father’s Day post that included him. He wishes his family would leave him alone and not tag him in posts.
None of the Beckham family members have mentioned anything about Cruz’s Instagram Story or Brooklyn’s DoorDash ad.
Still, the images and captions keep doing the same work: they suggest that behind the spectacle of a World Cup match and a brand commercial, the family dispute is still active—just being expressed, this time, in small moments that fans can’t easily ignore.
Beckham family feud Cruz Beckham Brooklyn Beckham DoorDash ad FIFA World Cup 2026 England vs Ghana Sir David Beckham Victoria Beckham Nicola Peltz Instagram story