Business

Chipotle’s World Cup deal kicks off June 11 with limits

Chipotle buy – On June 11, Chipotle will offer a buy-one entrée, get-one-free promotion for customers in the U.S., Canada, and U.K. wearing a soccer jersey, with strict limits on free items and checkout rules. The same celebration includes a limited-edition black jersey that

June 11 isn’t just the day soccer fans will be glued to their screens—it’s also the day Chipotle plans a very specific kind of matchday fuel.

For the first day of the 2026 FIFA World Cup. the fast-food chain is offering a promotion for customers who show up wearing a soccer jersey. In the U.S., Canada and the U.K., the offer begins at 3 p.m. local time. On the U.S. East Coast, that lines up with Mexico vs. South Africa, the tournament’s first match.

The deal is simple in spirit but tight in execution. Customers can buy one entrée and get another free. but only five free entrée items are allowed per check. The free entrée must be matched to an entrée of equal value—or less—when making the purchase. and the purchased entrée has to be collected by the customer wearing the jersey.

Chipotle is also spelling out what doesn’t count: the promotion can’t be used for mobile, online, or delivery orders, and children’s meals don’t qualify as entrée options.

The jersey requirement has already created a moment of confusion—and then a bit of internet-friendly clarity. One customer asked Chipotle’s X account whether an American football jersey would qualify. The account replied: “i meannn it is called football in places -Scott.”

Food isn’t the only part of Chipotle’s World Cup celebration. The chain is also rolling out a limited-edition soccer jersey inspired by soccer culture, streetwear, and Chipotle itself.

The jersey is black, with the number 53 on the back, a nod to the restaurant chain’s number of ingredients. Only 53 of the jerseys will be available. On the front, the name Real Chipotle is printed, a play on how many soccer clubs include “Real” in their name—“Real” meaning “Royal” in Spanish.

“Every four years. this tournament creates an unmatched sense of excitement. pride and community among fans around the world. ” Stephanie Perdue. Senior VP of brand marketing at Chipotle. said in a press statement. “We wanted to celebrate the rituals that make the experience so memorable. from wearing lucky jerseys to gathering for matchday meals with Chipotle.”.

For fans who want the limited jersey, the pathway is narrower than the food deal. The buy-one, get-one-free offer is available to any customer, but the jersey is restricted to Chipotle Rewards Exchange loyalty members in the United States.

Members can redeem 10 points for a chance to win one of the 53 shirts. The lottery runs from June 10 through June 24. Winners will receive the jerseys before the World Cup final—turning the waiting period between group matches and the closing match into another kind of countdown.

Chipotle World Cup 2026 FIFA buy one get one free soccer jersey promotion Chipotle Rewards Exchange limited edition jersey Stephanie Perdue

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