CBS Sports production assistant Bryce Adair died Saturday at 31 after injuries from a horrific single-car crash near the PGA Tour’s Memorial Tournament. Jim Nantz announced the loss on air, tributes poured in, and a GoFundMe had raised $67,000 to help with med
A broadcast that was meant to run on signal and schedule stopped on Saturday morning as CBS Sports faced a loss it hadn’t planned for. Jim Nantz. fighting back tears. paused during the network’s coverage of the PGA Tour’s Memorial Tournament to announce that Bryce Adair had died earlier that day from injuries sustained in a car crash the previous Wednesday night.
The crash was described as a “horrific single car accident” near the Memorial Tournament while Adair was helping the broadcaster cover the event. He was rushed to intensive care at Riverside Methodist Hospital in Ohio on Wednesday night. and he passed away on Saturday morning at the age of 31. The manner of his injuries has not yet been revealed.
Nantz told viewers: “Be patient with us for a minute here,” taking a second to pause. He said it was “a huge loss earlier today within our CBS Sports family.” Then he looked directly at the grief around the broadcast team: “Trust me when I tell you that in over 40 years I have never seen our crew of 250 people coming to a broadcast like this one carrying as much grief as they are now.”.
“This morning, an incredibly bright, charismatic teammate – 31-year-old Bryce Adair – passed away from injuries suffered Wednesday night in a car accident while here working the Memorial Tournament.”
Nantz also described the impact Adair had inside the CBS operation. “Bryce came to us from Augusta. Georgia in 2017 and right away he was embraced by everyone in the production and technical teams. ” he said. “Everyone loved him. Every day Bryce would greet you with a warm smile and a caring, compassionate spirit. He did many things for us. He won an Emmy for our Super Bowl broadcast.”.
Nantz added a message to Adair’s mother, Michelle: “I want to say to his mother, Michelle, thank you for sharing your remarkable son with us. We loved him and he will never be forgotten.”
Tracy Wolfson, a CBS Sports reporter, also paid tribute on social media on Saturday. On X, she wrote that “Our CBS family lost a great friend and colleague today. Bryce Adair brought joy to our crew. he was a kind soul and a true gentleman.” She said she would “remember him for his infectious smile. his love for the Eagles and music. ” and that she would miss “our high fives on the sidelines and football talks in the car.” Wolfson added. “He will be sorely missed.”.
The emotional reach of Adair’s death extended beyond Sunday preparation and into the sporting day itself. A tribute to Adair was broadcast at halftime during the CBS coverage of the Saturday night WNBA game between the New York Liberty and Indiana Fever.
A GoFundMe created after the accident to help Adair cover medical costs had raised $67,000 as of Saturday night.
The Memorial Tournament is held at Muirfield Village and is one of the standout events on the golfing calendar outside of the Majors. This week’s field included Rory McIlroy, the current Masters champion, alongside Scottie Scheffler, Xander Schauffele, and recent PGA Championship winner Aaron Rai.
Bryce Adair CBS Sports Jim Nantz Memorial Tournament PGA Tour car crash Riverside Methodist Hospital WNBA New York Liberty Indiana Fever Muirfield Village
This is so sad. Cars are crazy.
Wait so it was a crash near the Memorial Tournament but he was helping CBS? I just don’t get how something that random happens in a safe area. Prayers to his family though.
I saw the GoFundMe thing already at like 67k, that’s wild. Makes me wonder if they’ll blame the road or the weather or the speed or whatever, because it says the injuries weren’t revealed yet. Also Jim Nantz looked like he was gonna cry the whole time, so yeah this one hit.
Man single car crash sounds like they were drunk but then again they said nothing about the injuries. CBS paused coverage and I guess the broadcast got messed up, but honestly how does a whole crew of 250 not have a plan for that? Idk, just feels like there’s always a “we can’t share details yet” part and then people start guessing anyway. RIP Bryce.