6 mins to read NZK boss: Sanford has ‘opportunity to ride on our coattails’ The two NZX-listed fishing companies have taken different approaches to selling their fish. Kate McVicar Tue, 26 May 2026 © All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription. Key points Revenue: $100.3m Profit: $13.8m Key takeaway: New Zealand King Salmon CEO Carl Carrington sees benefit in marketing and building brands as a way to drive consumer demand. New Zealand King
Salmon’s chief executive Carl Carrington backs his company’s approach to marketing and selling its fish compared with the route taken by rival fishing company Sanford. This morning the NZX-listed salmon farming company reported a profit of $13.8 million for the six months ended Want to read more? It’s easy. Choose your subscription Already have an account? Login Smartphone Only Subscription NZ$29.95 / monthly Monthly Premium Online Subscription NZ$49.95 / monthly Smartphone Only Annual Subscription NZ$299.00 / yearly Yearly Premium Online Subscription NZ$499.00 / yearly Premium
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Marketplace Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499). View terms and conditions. Kate McVicar Tue, 26 May 2026 Contact the Writer: kate@nbr.co.nz News tip? Question? Typo? Let us know: editor@nbr.co.nz © All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription. New Zealand King Salmon Carl Carrington Free News Alerts Sign up to get the latest stories and insights delivered to your inbox – free, every day. Company
profile Powered by: Previous Close Avg Daily Volume Daily High 52 Week High 52 Week Low Related News Investment Sanford boss sticking to his plans after record interim result Investment NZKS shareholders approve leasing New Zealand’s first wellboat Investment New Zealand King Salmon faces an ‘inflection point’ Investment NZ King Salmon falls into the red Investment ‘We don’t need to leverage off people’s misfortune’: CEO Free News Alerts Sign up to get the latest stories and insights delivered to your inbox – free, every day.
Key points Revenue: $100.3m Profit: $13.8m Key takeaway: New Zealand King Salmon CEO Carl Carrington sees benefit in marketing and building brands as a way to drive consumer demand. Company profile Powered by: Previous Close Avg Daily Volume Daily High 52 Week High 52 Week Low Related News Investment Sanford boss sticking to his plans after record interim result Investment NZKS shareholders approve leasing New Zealand’s first wellboat Investment New Zealand King Salmon faces an ‘inflection point’ Investment NZ King Salmon falls into the red
Investment ‘We don’t need to leverage off people’s misfortune’: CEO
New Zealand King Salmon, Carl Carrington, Sanford, NZX, salmon farming, marketing, brands, consumer demand, interim profit