Calvin Klein Taps Sadie Sink for Second Chapter of Fall ‘Feel the Fit’ Campaign
Calvin Klein Inc., part of PVH Corp., has unveiled the second chapter of its fall “Feel the Fit” denim campaign featuring Tony Award-nominated actor Sadie Sink.
Sink, 24, rose to fame in Netflix’s “Stranger Things,” and also appeared in the film “The Whale.” She was nominated for a Tony Award for her role as high schooler Shelby Holcomb in “John Proctor Is the Villain.”
As reported, Calvin Klein kicked off its multichapter “Feel the Fit” campaign last week with Grammy Award-nominated singer Tate McRae. The 23-year-old Canadian singer, songwriter and dancer, who became famous as a contestant on the reality TV show “So You Think You Can Dance: The Next Generation,” transformed each scene of the Calvin Klein video through movement and dance.
In the new fall campaign, Sink brings her style and attitude to Calvin Klein Jeans.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
Sadie Sink poses in Calvin Klein’s “Feel the Fit” denim campaign.
Aidan Zamiri, Courtesy of Calvin Klein
Directed and photographed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes where slipping into her Calvin Klein jeans sparks a shift in energy. As unexpected moments unfold around her, Sink moves through each with confidence, showing how the right jeans can change everything.
For fall, Calvin Klein has introduced a range of denim fits designed to make it easy to find one’s perfect pair. There’s the iconic 90s Straight Jean in fresh washes for a laid-back, polished look, the Low Rise Baggy Jean‘s low, loose fit for a relaxed look, and the High Rise Loose Jean, offering a sleek, body-defining silhouette in rich dark rinses.
The campaign launches Tuesday across Calvin Klein retail, calvinklein.com and social platform, as well as high-impact out-of-home placements. There will be one more chapter in this campaign series.