Milk and cookies? Say less. A universally loved combo now going one step further in Butterboy’s latest release, the Mini Cookie Crunch cereal. “We’d already been wanting to create a bite-sized version of our cookies anyway, something fun to snack on any time of day,” says owner James Sideris. “An all-time favourite, just made tiny.” The baker (who’s also behind Rollers and Norma’s Deli) started making cookies at home. People liked them, Butterboy grew and now those cookies can be spotted all over Sydney: at
a Manly flagship, a Brookvale “cookie lab”, kiosks in Chatswood and Broadway – and as far north as Byron. That’s a lot of cookies – so, while the recipe was already dialled in, the challenge was finding time and space to add a new bake to the production line. “We create the cereal in our factory in Brookvale, which is home to our mega mixers and depositor so we can keep up with the units.” The boxes hit shelves on Thursday May 21. Here are
all the details. What: Butterboy Mini Cookie CrunchHow: The team makes its signature cookie dough, then studs it with both white and dark chocolate chips. It’s shaped into circles just bigger than a 10-cent piece before being baked, left to cool, scooped into boxes and sent to stores – ready for a bowl and some ice-cold milk.Cost: $12.50Where: All Butterboy stores @butterboybake
Butterboy, Mini Cookie Crunch, cereal, cookies, Brookvale cookie lab, Manly flagship, Chatswood kiosk, Broadway kiosk, Byron
So it’s literally cookies but in cereal form? 🤔
I’m sorry but $12.50 for cereal that’s basically cookie crumbs?? Like I get it sounds good but that seems kinda wild. Also “hits shelves Thursday” like… which Thursday, y’all always say that lol
Wait this is made in Brookvale and the “cookie lab” is in Brookvale too right? I swear I saw a video where they just pour cookie dough into boxes, like no bake step. But if it’s actual baked circles I guess that’s better? Either way milk better be involved.
Butterboy really said make cookies and then make it breakfast too. I don’t even eat cereal like that but I’d still try this because white and dark chips?? Cereal companies never do that. $12.50 though… I feel like they’re charging bakery prices for “crunch” 🙃