Burger King launches Whopper guarantee
Burger King is reacting to feedback from customers who are asking for a point person in restaurants to resolve issues.
First, Burger King improved its Whopper, now the fast-food chain is upgrading its chicken nuggets.
Beginning Sept. 1, Burger King will be serving new chicken nuggets made with “100% white meat chicken, crispier golden breading, (and) an enhanced marinade for a juicier bite,” the company said in a news release. The nuggets will now be served in a box, rather than a bag “to deliver a better experience.”
Back in February, Burger King debuted an updated Whopper sandwich – informed by suggestions from customers who called or texted the fast-food chain’s president Tom Curtis. That resulted in the sandwich being served on a better bun, with “better tasting mayo” and in a box.
New chicken nuggets came about after Burger King listened to customers
Similarly, customer suggestions led to the new nuggets. The company’s chicken nuggets were declared by customers as “rubbery,” “dry” and “disappointing.”
Burger King took into account “thousands of texts, calls, and comments,” said Amy Alarcon, head chef for Burger King U.S. & Canada.
“Our culinary team evaluated every element of the experience, from the chicken and breading to the sauces that bring it all together,” Alarcon said in a statement. “Throughout the process, we invited real Guests – including some of our toughest critics, kids – to test and refine the recipe, helping us create a nugget we believe delivers the quality, taste and experience that they have been asking for.”
Along with the new nuggets, Burger King also is offering a new limited-time Special Savory Sauce, described as “combining creamy, tangy and lightly spicy flavors with hints of BBQ seasoning, ketchup, garlic, onion and black pepper.”
Customers can also choose from three other dipping sauces – Honey Mustard, Buffalo and Sweet & Sour – all of which were improved, too, the company said.
Burger King wants customers to offer their comments on the new nuggets. You can text the company’s president Tom Curtis at (305) 874-0520.
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.