Thanks to an app that sends Christian messages to her phone, advertising professional Luana Brandão, 31, says she has reconnected with God. A native of Maceió, she has been evangelical since childhood but gradually stopped attending church. A year ago, she began receiving prayers and Bible reflections every morning. “I had difficulty setting aside time each day to pray and read the Bible, and now I’ve solved that problem.” Apps such as Hallow, Glorify and Magisterium AI send personalized religious messages to users. The content
includes quotes from Christian thinkers, passages from the Bible and prayers. Brazil is the second most profitable market for these platforms after the United States. According to the 2022 Census, the country has 47 million evangelicals, who account for 27% of the population. Catholics represent 57%. Both evangelicals and Catholics use the apps. The two faiths are Christian but differ in important ways. Catholics follow the authority of the Church and the Pope. Evangelicals place greater emphasis on the Bible, a direct relationship with God
and the autonomy of individual churches. Read the article in the original language
Brazil, artificial intelligence, AI apps, Christian messages, prayers, Bible reflections, evangelicals, Catholics, Hallow, Glorify, Magisterium AI, Maceió