Black Friday in July is back as a mid-summer event, but the exact timing varies by retailer in 2026—Amazon’s Prime Day runs June 23-26, Walmart plans a Deals Sale from June 22-28, and Target’s Target Circle Deal Days run June 23-26. Even with major promos shif
For shoppers who can’t stop thinking about Black Friday prices. July is starting to look a lot less like a sales-free stretch and more like a second chance. Retailers are already gearing up for “Black Friday in July”—the halfway-to-holiday shopping rush where deals are supposed to hit hard. especially on electronics. home goods and seasonal must-haves.
The tricky part is timing. Some stores treat this like a true July event, while others push their biggest promos into June. Either way, the message is clear: if you’ve been waiting for a mid-year discount wave, it’s coming fast.
When is Black Friday in July 2026?
The answer depends on the retailer. Some sales land in mid-July, just after the July 4th holiday weekend. Traditionally, Amazon has led the pack with Prime Day. Other major players typically follow—Walmart, Target, Best Buy and more.
But this year’s calendar is different. Amazon moved Prime Day to June 23-26, instead of in July. Walmart announced its Walmart Deals Sale for June 22-28, and Target is holding its Target Circle Deal Days on June 23-26.
That doesn’t shut the door on July, though. Major Black Friday-like sales are still expected to show up during July. The practical move is simple: check Amazon, Walmart, Target, Best Buy and other retailers in June first to try to lock in big savings before the July wave.
What is Black Friday in July?. “Black Friday in July” is essentially a semi-annual shopping moment. By mid-July, it’s roughly halfway to Black Friday, and retailers want to pull shoppers through the summer season. The discounts are often described as holiday-level—meant to bring Black Friday-worthy prices into warmer months.
Different retailers package it differently. but the idea is consistent: from mid-July. stores start offering sharp cuts across a wide range of items. Expect deals on electronics, home goods, small appliances and even larger appliances. Fashion. beauty products. toys and seasonal picks—grills. patio furniture. pools and holiday decor—are all part of the typical lineup.
It’s also the kind of shopping window people don’t always think about. Some of the products that show up in these sales—like summer gear and patio upgrades—aren’t exactly what you’re hunting for in December. In July, that changes.
Who has Black Friday in July sales?
Not every retailer labels its summer promo as “Black Friday in July,” but many run equivalent events during the same timeframe.
Nordstrom is scheduled to hold its massive Anniversary Sale from July 18 to August 9, with early access starting on July 14. Macy’s is expected to have a Black Friday in July sale every summer, but it hasn’t officially announced anything yet.
There’s also an expectation of intense pricing at Best Buy over this timeframe—or even earlier in June. And even if July is still “not quite” here in full force, shoppers aren’t being left out: Walmart, Amazon, Target, Best Buy and other retailers are already offering big summer savings right now.
One summer deal can set your expectations before the official mid-year rush even begins. The shifting of Prime Day. Walmart’s Deals Sale and Target’s Deal Days into June doesn’t erase the July strategy—it just compresses the schedule. pushing shoppers to scan both months instead of waiting for a single date.
Summer deals you can shop right now
A number of discounted items are already on the table. Among the listed deals are:
Apple AirPods Pro 3 Wireless Earbuds for $179, instead of $249. Apple Watch Series 11 [GPS 46mm] for $329, instead of $429. Apple iPad 11-inch: A16 chip for $300, instead of $349. TCL 55″ Class QM7K Series Mini LED QLED 4K HDR Smart Google TV for $598, instead of $698. Hisense 75″ Class QD6 Series Hi-QLED 4K UHD HDR Smart Fire TV for $480, instead of $700. Samsung 75″ Class Crystal UHD U7900F 4K Smart
TV for $448, instead of $649. Beats Solo 4 Bluetooth Headphones for $130, instead of $200. Bose QuietComfort Ultra Earbuds (2nd Gen) for $249, instead of $299. Beats Pill Portable Bluetooth Speaker for $100, instead of $150. Bose SoundLink Micro Bluetooth Speaker (2nd Gen) for $100, instead of $129. HP 15.6″ FHD Laptop 2026 Edition with Copilot AI for $500, instead of $799. Beautiful 3.5 Qt Stand Mixer for $65, instead of $75. Ninja Foodi
8qt 4-in-1 Air Fryer for $129, instead of $149. Ninja SLUSHi 72-Oz Frozen Drink Machine for $249, instead of $299. Chefman Crema Supreme 15 Bar Espresso Machine for $299, instead of $400. Pit Boss Lexington 500 Sq.in Wood-Fired Pellet Smoker for $346, instead of $396. Costway 3-Piece Patio Rattan Furniture Set for $160, instead of $300. Costway 8-Piece Rattan Patio Conversation Set for $290, instead of $860. Blackstone Original 4-Burner 36″ Outdoor Griddle for $297,
instead of $344. Blackstone OTG 22″ Tabletop Griddle for $220, instead of $357. SKIL PWR CORE 40V Brushless 20″ Push Mower Kit for $288, instead of $324. Greenworks 60V 21″ Self Propelled Lawn Mower for $398, instead of $548. Siezeen 73″ Square Inflatable Hot Tub for 4-6 Person for $420, instead of $80.
For even more offers, the shopping guidance points readers toward Amazon, Walmart, Target and Best Buy.
So is Black Friday in July officially here? It depends which retailer you’re watching. But the deals momentum already has shoppers moving—and the calendar suggests July won’t be a quiet month.
Black Friday in July 2026 Prime Day June 23-26 Walmart Deals Sale June 22-28 Target Circle Deal Days June 23-26 Nordstrom Anniversary Sale July 18-August 9 summer deals electronics discounts