Apple has not rolled out Siri AI in the EU, and the dispute behind that decision is now fully out in the open. The EU says Apple had time to meet DMA compliance rules and instead sought an 18-month exemption that was rejected. Apple argues the EU refused to ne
For now, Siri AI stays on the sidelines in the EU.
While Apple’s next set of device capabilities sits elsewhere, the fight over the Digital Markets Act has hardened into something more personal and more specific: who asked for what, and what interoperability would really mean for people in the region.
EU regulators have fired back at Apple, saying the company had ample time to meet DMA compliance requirements. Apple. in turn. says the EU refused to negotiate at all. and the standoff turned into a decision: Siri AI would not be rolled out in the EU. In a direct message aimed at the argument over responsibility. EU spokesperson Thomas Regnier told reporters. “The decision not to roll out Siri AI in the EU is Apple’s and Apple’s only.”.
The EU’s version of events points to an attempted workaround before compliance even became the center of the dispute. Apple allegedly applied for an 18-month exemption from current DMA requirements. The European Commission rejected that exemption.
From there, the EU says Apple didn’t try to build a solution that fits DMA rules. Regnier described the alternative request as a refusal of the core requirement—interoperability. “Instead of trying to find a suitable compliance solution. Apple simply made a request to the European Commission to be exempted from their interoperability obligations under the DMA – and this for at least 18 months. ” he said. Regnier’s response was blunt: “That’s not an option.”.
Interoperability, in this dispute, is the pivot. The EU says Apple would be required to grant rivals access to Siri AI and everything that goes along with it. Apple sees that as unreasonable.
The company’s argument rests on what Siri AI can do: it’s described as capable of agentic action. and Apple says it is too deeply embedded in a user’s device. If rivals get access. Apple warns. they could potentially go as far as reading users’ messages. editing files. deleting content. and taking actions without users’ knowledge or consent.
Apple’s view of its own efforts is different. Apple executive Greg Joswiak said the company attempted to work with the EU. while claiming regulators refused to negotiate with Apple at all. The EU’s counter is simpler: it argues Apple did not ask merely for a time-limited adjustment—it only sought an 18-month extension.
The practical outcome is the same either way: Siri AI isn’t being introduced in the EU right now, and both sides appear to believe they can survive the backlash of standing firm.
What makes the fight feel sharper is that the stakes aren’t theoretical. The question at the center of the DMA—how much access rivals should get to a system that can act on a device—is exactly the type of change that can reshape user trust. Apple is drawing a line around privacy and control. The EU is drawing a line around compliance and interoperability.
With the EU rejecting the exemption and Apple saying it cannot accept the interoperability demands as written. the dispute has turned into a long-running clash of intentions and interpretations—one that. for the moment. keeps Siri AI out of the EU market and keeps the finger-pointing and spin rolling.
Apple EU DMA Digital Markets Act Siri AI interoperability Thomas Regnier Greg Joswiak European Commission agentic action
So Apple just refuses? Cool, love that for Europe.
Wait I thought Siri AI was already everywhere? How is it “sidelined” in the EU like it’s a feature that got grounded. Sounds like the EU wants Apple to open up stuff but Apple’s like nope.
This is why I hate all the alphabet soup laws. They say interoperability like that’s a simple switch. But also Apple maybe did the exemption thing to avoid it, and then the EU said no negotiations at all? Idk I’m just confused why Siri AI would even depend on some DMA timeline.
Apple says the EU refused to negotiate but the EU says Apple had time… meanwhile regular people in the EU just get worse Siri? Like okay, blame paperwork, but why not just comply and move on? “That’s not an option” sounds personal tbh. Interoperability is probably just code for letting other companies spy on your phone or whatever.