Adidas’ Magritte-themed Belgium kit turns football into art

Belgium’s Magritte-themed – Belgium’s Red Devils are set to wear Adidas away jerseys at the 2026 FIFA World Cup inspired by surrealist master René Magritte, with authentic jerseys priced at $150—continuing a streak of Belgian heritage-driven designs.
For 90 minutes, Belgium’s away jersey will do something most shirts never try to do: talk back.
At the 2026 FIFA World Cup, Belgium’s Red Devils will step onto the pitch in a blue-and-pink design created in partnership with Adidas, drawing directly from the Belgian surrealist René Magritte. Authentic versions are on sale at Adidas for $150.
The concept isn’t subtle in its references. Magritte—born in 1898 and died in 1967—built a surrealist body of work that blends recognizable scenes with deliberate impossible twists. On this jersey. the team appears to nod to “The Treachery of Images. ” which famously pairs a pipe with the caption “Ceci n’est pas une pipe” (“This is not a pipe”).
On the jersey’s neck, the message is adapted for football fans: “Ceci n’est pas un maillot” (“This is not a jersey”).
For Belgium, it’s also a familiar idea—but with a sharper edge. This is the fourth time the Red Devils have leaned into the country’s heritage through its away jersey design. In 2016 at the UEFA European Championship, the athletes wore a jersey inspired by Belgium’s cycling culture. At the 2022 World Cup, the away kit was created in collaboration with the Belgian music festival Tomorrowland. For the 2024 Euros, Belgium pulled inspiration from Tintin, the iconic cartoon by Belgian artist Hergé.
In 2026, the team is choosing its most high-design spin yet.
Magritte’s influence shows up across the jersey’s visual language. Many of his most recognizable works were produced between the late 1920s and the early ‘60s. and the jersey reflects that signature blend of realism and disruption. His fixation on the afternoon and evening sky helps explain the robin’s egg base color used in the design.
The pattern also borrows from another recurring Magritte motif: mirrored or repeated shapes—especially round ones. Where his paintings might feature an apple, a moon, or a sun, the jersey turns those circles into a run of pink and blue soccer balls.
Even the texture of the print has a football-specific logic. A description from the Royal Belgian Football Association says the small horizontal lines throughout the pattern reflect the bounds of a soccer pitch.
Belgium’s approach still stands out because many countries tend to return to simpler. color-blocked reinterpretations of national colors for World Cup jerseys. That isn’t always the case, though. Ghana’s home jersey for the tournament takes inspiration from kente, a traditional hand-woven textile. France’s away jersey is inspired by the color of the Statue of Liberty.
Other teams have also looked backward. Uruguay’s away jersey pulls from its 1930s-inspired away design. The U.S. has used stripes on its home kit, inspired by a 2012 look that was likened to the book series “Where’s Waldo.”
Compared with those references—often built directly from flags or past kit cues—Belgium’s Magritte-inspired look feels riskier. Adidas appears to avoid simply duplicating Magritte’s art, instead remixes it into a modern, bright print.
If the jersey’s job is to be noticed, Belgium has chosen a bold way to do it: surrealism, made wearable.
Adidas Belgium Red Devils 2026 FIFA World Cup René Magritte surrealism football jerseys World Cup kits Belgian heritage Tintin Tomorrowland kente Statue of Liberty Royal Belgian Football Association