‘We’re Not Busy Anymore’: Massive Trump Superstore Closing Due To ‘Dwindling’ Sales

A massive store devoted to President Donald Trump gear and other MAGA merch is closing, and it’s because even deep in a deep red state, fans are just not that into him anymore.

Slate recently visited the Trump Superstore just outside of Knoxville, Tenn., and found everything on sale at 50% off or more as the shop prepares to shut down.

“We’re not busy anymore,” one employee told Slate.

The Knoxville News Sentinel reported last month that the store was closing in part because its owner was moving to Florida. But owner Bill Hays laughed at that.

“The girl that reported that did not know what she was talking about,” Hays told Slate, adding that he’s not retiring or moving. “I don’t think she wanted to say we were closing for lack of business, but that’s why we’re closing.”

An employee named Dan was even more blunt, telling Slate that Trump “really is dwindling, dwindling, dwindling.”

When asked whether he meant Trump’s health or his popularity, Dan said the latter.

“You can see more and more Republicans are not happy with their life situation,” Dan said. “People really are saying, ‘I don’t know if I’m going to do a full load of groceries or I’m going to put my electric bill on a credit card this month.’”

Trump’s overall approval rating has plunged to historic lows, and affordability is a key reason. His approval rating on affordability specifically is now 43 percentage points underwater, according to The Economist’s poll tracker.

Even in Tennessee, where Trump once enjoyed massive popularity, his numbers are falling: Trump entered office with his approval rating 24 percentage points above water. Now, the latest polls show his approval at 47% and disapproval at 45% in the state, just 2 percentage points above water, according to the Memphis Commercial Appeal.

Read the full report here.