Virgin says check-in kiosks are being phased out as it expands online check-in and adds priority bag drop for top Velocity members.
“Uber really revolutionised this friction-free experience,” Virgin’s Digital and AI director Alex Plummer said.. “You no longer have to pay for the taxi at the end of the fare – you just get out; this bag drop experience will feel a lot more like that.” Eight in 10 Virgin passengers already use the airline’s online check-in channels, either through the website or the app, Plummer said.. There will be a dedicated Priority Bag Drop area
for Velocity frequent flyer Gold, Platinum and Platinum Plus members.. The race for a better tech-enhanced passenger experience has been under way for some time among airlines – with a recent boost from the rollout of AI platforms.. “There is an underlying difference for aviation compared to some other industries, and that’s the complexity of the technology landscape,” said Plummer.. This is one reason why many airline booking experiences feel the same – they use
a lot of the same underlying technology managed by the same partners.
Virgin check-in kiosk, friction-free travel, online check-in, Priority Bag Drop, Velocity frequent flyer, airline AI platforms