Verizon Simplicity – Verizon is rolling out a new “Simplicity” flat-rate plan that starts at $30 per month for new customers, but the company says switching off its $40 activation/upgrade fee requires opting into a new loyalty program inside the My Verizon app.
For customers trying to move away from Verizon’s old way of doing mobile pricing, the pitch is clean: one flat price per line, fewer surprise add-ons, and a promise to drop activation and upgrade fees.
But there’s a catch baked into the rollout. Verizon’s new Simplicity plan starts at $30 per month for new customers, while existing customers will pay $45 per month. Verizon frames the $30 option as an “initial promotional offer. ” and says it only applies after customers enable autopay and take advantage of a discount for switching carriers.
Before they can actually ditch Verizon’s $40 activation or upgrade fee for devices, though, customers must opt in to Verizon’s new loyalty program through the My Verizon app.
That loyalty program is where Verizon wants to pull in its value. It comes with a perk called Verizon Dollars, offering 3 percent cash back on your bill each month, and a Verizon Shine benefit that includes access to ticket sales, sweepstakes, and giveaways.
The monthly package itself is built around predictable usage. Verizon says Simplicity includes unlimited access to its Verizon 5G ultrawideband network, 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting on devices that include the feature.
Verizon is also inviting customers to stay inside its bundle ecosystem. Customers can add a home internet plan for $35 per month, and can bundle streaming services—including Netflix, Disney Plus, Hulu, and HBO Max—at an added cost.
Verizon also says customers can “continue to enjoy” perks offered through myPlan.
Verizon CEO Dan Schulman tied the plan directly to frustration with telecom pricing mechanics. “For too long, this industry has burdened people with complex plans, forced upgrades they don’t need, and so-called ‘rewards’ with tons of caveats,” Schulman said in the press release.
Schulman became CEO of Verizon last year as the carrier entered what board chair Mark Bertolini described as Verizon’s “next phase of increased customer focus.”
Alongside Simplicity, Verizon also announced a Verizon One subscription combining unlimited 5G connectivity and home internet service for $70 per month. Verizon says Verizon One is only available to new Verizon customers, while existing customers can still benefit from a Mobile + Home discount.
In practice, Simplicity lands as a two-step offer: the monthly cost looks simple on the surface, but the path to removing certain fees depends on signing into Verizon’s loyalty program in the My Verizon app. Verizon’s new “simplicity” is real—just not entirely automatic.
Verizon Simplicity plan flat-rate wireless pricing loyalty program My Verizon app Verizon Dollars Verizon Shine 5G ultrawideband satellite texting mobile hotspot home internet bundle Verizon One
So basically it’s $30… as long as you let them track you in the app?
Why do they keep calling it simplicity when it’s like 10 steps to unlock the cheaper part. I’m confused—does the $40 fee go away or is it just moved somewhere else?
If you’re an existing customer paying $45 now, that’s pretty wild. They say it’s promotional for new customers but then you still gotta do autopay and opt into some loyalty thing in My Verizon? Sounds like the “loyalty” is just paying more.
Verizon be like “one flat price” but then it’s flat-ish until you don’t activate autopay or don’t want the app loyalty rewards, then suddenly fees show up. Also I saw “Verizon Shine” and thought it was like a device update or something. Satellite texting?? I don’t even know what that means, I just want my bill to not jump.