“South Park” creators Trey Parker and Matt Stone are giving their nearly 30-year-old animated series a new name — at least for now.
The pair announced this week that “South Park” is becoming “South America,” posting an altered version of the show’s logo with “Park” crossed out and “America” in its place.
The joke follows President Donald Trump’s move to call Lake Ontario “Lake America” in the United States. Apple and Google now display the new name for U.S. users of their mapping services.
Parker and Stone made Apple and Google part of the joke.
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“Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA,” they said in a statement posted to the show’s Instagram account.
They also brought Paramount into the joke, thanking their parent company for what they called “a Skydance Capitulation.” Paramount merged with Skydance last year, a deal Parker and Stone have also targeted in their satire.
The name change comes just after “South Park” won the Emmy for outstanding animated program.
It also arrives ahead of the show’s 29th season, which premieres Sept. 16 at 10 p.m. ET on Comedy Central. New episodes will stream on Paramount+, with next-day availability in the U.S., Canada and Australia, according to the show’s announcement.
And just how long “South America” will stick is part of the bit.
The Washington Post asked Parker and Stone how long they planned to use the new name; the creators responded, “We are 100% committed to SOUTH AMERICA.”
Trump has been a recurring target of “South Park” during his second term. A recent storyline paired the president romantically with Satan, part of the show’s long history of turning politicians, celebrities and even its own corporate owners.