A new Christchurch venture is betting that the security cameras already hanging in yards, warehouses and factories can do far more than record what went wrong, they can flag it before it happens. seeo, an AI-powered workplace intelligence platform, has launched into the Australian and New Zealand market with a pitch that will resonate with any operations leader tired of learning about risk only after an incident report lands. Rather than asking businesses to install new hardware, seeo plugs into existing camera infrastructure and uses
video intelligence to spot unsafe acts, near misses and departures from standard operating procedures as they occur. The company carries serious local pedigree. seeo has been founded by Dean Marris and Craig Marris — former founders of Christchurch telematics company Coretex and later leaders within EROAD — alongside seedigital founder Bede Cammock-Elliott, whose remote video monitoring business has operated since 2003. Between them, the trio has spent more than two decades building technology that makes commercial operations more visible, first scaling Coretex’s fleet telematics globally
before its sale. “Safety today is still built around hindsight,” says Dean. “By the time something is reported, the risk has already materialised, and that’s the gap we set out to close. seeo brings safety into the present by making work visible in real time.” The platform analyses live footage against an organisation’s own standard operating procedures, then delivers feedback and alerts tailored to risk severity and role. It can run checks on PPE use, restricted zones, vehicle loading protocols and safe movement, and feeds
executive dashboards covering compliance trends and hotspot analysis. To address the obvious privacy question, seeo says video is analysed locally and only unsafe events are flagged. For the founders, the move from vehicles to the wider work environment is a natural extension of the same idea. “We’ve spent years helping organisations understand what their vehicles are doing,” says Craig. “Now we’re helping them understand what’s happening across their operations in real time. A core challenge for many organisations is the disconnect between work as imagined
— policies, procedures and training — and work as done on the ground 24/7, 365 days a year.” That gap is the heart of seeo’s commercial argument. “Organisations don’t lack policies, they lack visibility,” says Cammock-Elliott. “When you can see how work is actually done, you unlock the ability to improve both safety and performance.” The timing is deliberate. Employers across Australasia face mounting scrutiny over workplace safety, governance and worker wellbeing, with regulators sharpening their focus on critical risk management and psychosocial hazards —
exposing the limits of report-driven safety systems. seeo is targeting high-risk, high-tempo sectors including transport and logistics, manufacturing, warehousing and construction, and pitches the platform as a workflow measurement tool as much as a safety one. The company says it is already operating and working with partners across Australasia and the United States, building on the founders’ export track record, and is preparing for broader international expansion.
seeo, Christchurch, workplace safety, AI video intelligence, security cameras, standard operating procedures, near misses, PPE compliance, restricted zones, transport and logistics, warehousing, construction