Ireland News

TUI’s sustainability drive hits demand surge in certified hotels

TUI Group has published key milestones of its sustainability agenda, underlining that climate action and business performance go hand in hand. The holiday giant made the update to coincide with World Environment Day on June 5. TUI Group has once again been included in the Climate Change A List of the global non-profit organisation CDP – for the fourth time. The recognition honours companies that manage climate action holistically, report transparently and achieve measurable progress. Sebastian Ebel, CEO of TUI Group, said: “We are right

in the middle of a sustainable transformation of our industry – and are investing in technologies and solutions that strengthen both our business and our sustainability ambitions. Investments such as photovoltaic systems in our hotels reduce emissions while lowering energy costs. This benefits TUI, the destinations and ultimately the climate.” Thomas Ellerbeck, Member of the Group Executive Committee and Chief Sustainability Officer of TUI Group, added: “Being included in the CDP Climate Change A List once again confirms that our approach delivers measurable progress. Sustainability

is a strategic success factor for TUI. Based on ambitious climate targets, clear governance and transparent reporting, we are focused on scaling our impact further across the entire tourism value chain.” Growing demand for sustainably certified hotels At the same time, demand for hotels with independent sustainability certification is rising significantly. In the financial year 2025, around 15 million TUI guests stayed in certified hotels – compared to 10.5 million in the financial year 2023. This represents an increase of approximately 43 per cent. As

part of its sustainability strategy, TUI Group actively highlights hotels with independent sustainability certification on its booking platforms and in travel agency consultations. To qualify, certifications must align with the Hotel Standard of the Global Sustainable Tourism Council (GSTC). This includes sustainable management, environmental and climate protection, support for local communities and protection of cultural heritage. Independent audits ensure transparency and credibility and help guests make informed and responsible travel decisions.

TUI Group, World Environment Day, June 5, CDP, Climate Change A List, sustainable hotels, GSTC Hotel Standard, photovoltaic systems, sustainability certification, guest demand

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