Pool app – Pool asks permission to access your photos, then reorganizes your screenshot chaos into “pools,” tracks down the original links behind each image, and uses AI to help you act on what you meant to revisit. The startup plans to expand into a separate agent-style
The next time you screenshot a product you were “definitely going to buy,” Pool wants to make that moment matter again. Not hours later, not in a scavenger hunt through your Camera Roll, but by pulling the thing you captured back into view with context and intent.
Pool is a new iOS app that arrives to tame what many phones already store: recipes. fashion inspiration. travel ideas. quotes. funny tweets. product recommendations. and everything else people save on instinct and forget. To start, the app asks for permission to access your photos. Once granted. screenshots are moved into categories the app calls “pools.” Those pools are built around the products. places. or things you’ve saved over time—supposedly making the mess feel personal instead of random.
Pool is part of a wave of startups trying to reinvent bookmarking in the AI era. mymind, Fabric, and Raindrop also focus on organizing saved content, but Pool’s focus is sharper: screenshots. The pitch is that AI can help people rediscover and act on the things they meant to return to. without needing to remember where they found them.
Under the hood, Pool is designed to track down the original link connected to a screenshot. If what you captured is a product you were considering, Pool links to the retailer’s website. If the screenshot was of a recipe shared on Instagram. it can pull up the ingredients and instructions that creator posted. In other words: the screenshot becomes a clue, not a dead end.
Pool co-founder Maxime Junique said the idea came from a problem he and co-founder Piet Terheyden ran into repeatedly. They would screenshot things they wanted to remember, then could never find them again. The two founders met years ago in a co-working space. and when they asked friends about the issue. the same pattern showed up—people screenshot design ideas and inspiration. then simply move on.
Pool’s origin story is also tied to persistence, not immediate success. It was the first product to come out of Spinoff Studio. the founders’ product and design studio. about three years ago. The initial version was built in Lisbon over a couple of weeks while they lived out of a van—working on the landing page. website. and early build. Soon, they realized they needed to build products that made money first. They pivoted to B2B SaaS and shelved Pool.
Spinoff Studio didn’t stop there. It went on to build other products, including the CRM software Waitless, which was acquired last year.
Pool’s return had a clear reason: AI. Junique said what changed was the maturation of AI—making it feasible to make sense of personal, largely unstructured datasets. He described those screenshots as an “untapped. unexplored data set for AI. ” contrasting them with the productivity-first datasets many companies chase. like emails. bank transactions. and chat logs. In his view, screenshots hold something different: data tied to memory and emotion, owned by everyone.
The app also treats screenshots like memories, not like a permanent filing cabinet. Some images stay relevant; others fade. If you screenshot the barcode on an event ticket, Pool could have it disappear after the event has passed. But if you screenshot a flyer on Instagram about an upcoming event. Pool’s AI agents can help you find where to buy tickets and link to the ticketing site.
When it’s time to find something, Pool gives two paths: search, or asking its built-in AI assistant for help.
The company is already looking beyond the first app. Pool’s founders plan to take the concept into a second, separate app that will work as a personal assistant. The plan includes using Pool’s mascot—a little rubber duck you press and drag across the screen to enter Pool at launch—as part of the branding for the agentic AI app they’re building.
The team was in Lisbon when they spoke, no longer living in a van. Still, the next steps are moving fast. They’re heading to San Francisco in late May to meet with investors.
Pool previously raised a pre-seed round of just over $2 million from General Catalyst, Kima Ventures, Paris-based Source Ventures, and other angels, including Winston Du, Julian Blessin, and Thomas Ricouard.
Pool is available now as a free download on iOS.
Pool app screenshots AI assistant bookmarking iOS digital organization startup funding General Catalyst Kima Ventures Source Ventures