PFT’s 17-year – PFT marked 17 years of its relationship with NBC, starting on July 1, 2009, while facing uncertainty after news that Comcast may spin off NBCU and Sky. The owner says the site isn’t owned by NBC—so even if the NBC connection changes, PFT will continue, with bu
For the first time in a long time, the calendar forced a second look.
On July 1, 2009, the switch was flipped on PFT’s relationship with NBC. Seventeen years later, that relationship is still in place—long enough that, for the first time ever, the owner had to do the math and initially got it wrong.
Now, fresh uncertainty hangs over the partnership after news that Comcast is planning to spin off NBCU and Sky. What that means for the future of PFT’s relationship with NBC isn’t fully known yet—“at this point. not much is known” generally or specifically about what will happen next. For PFT, the stance is blunt: business as usual, as long as the owner can operate in the usual way.
There is one detail, though, that sits at the center of the confidence. NBC doesn’t own PFT. The owner holds 100 percent of the equity. Under the NBC relationship, PFT licenses all content to NBC for use and distribution. If the NBC connection ever evaporates, PFT is still expected to endure.
So the message to readers is simple: the operation doesn’t hinge on NBC ownership. “Basically, you’re stuck with me,” the owner wrote, along with whoever else is part of the endeavor.
Gratitude is part of the reckoning, too. The relationship has lasted because it works for both sides. The owner says the problems have been few—“counted on one hand,” with “a finger or two left over.” In a media world where change has accelerated, that kind of stability feels remarkable.
Even so, the owner acknowledges that the future can rearrange everything. NBC “will apparently be changing in some way.” If that change makes the partnership no longer make sense, PFT says it will deal with it and keep going.
The focus, regardless of corporate reshuffling, is staying in the routine that has long stopped feeling like a job. After nearly 25 years, the owner describes a habit—copy/paste/snarky comment—that became “hardwired” into daily life, not something that can be switched off until the work ends.
At this point, it’s not really work, the owner says. It’s what happens after waking up: emptying the bladder, getting a cup of coffee, and sitting down at the desk.
PFT NBC Comcast NBCU Sky media rights sports commentary relationship with NBC July 1 2009 licensing
So NBC doesn’t own it?? Kinda wild. I thought it was all NBC all the way.
I’m confused like… if Comcast spins off NBCU and Sky, doesn’t that automatically mess everything up? But they say business as usual so I guess not? Honestly media companies always say “don’t worry” and then surprise, everything changes.
“Counted on one hand”?? That means like 5 problems total in 17 years, right? Or is that 17 problems and they’re just bragging lol. Also the headline says 17 years with NBC—so does NBC even still count if they’re not the owner? Sounds like word games to me.
Idk why people care about NBC owning stuff, if the site still works then whatever. The copy/paste/snarky comment part makes it sound like the whole business is just trolling from a desk after coffee, which honestly… same. If they’re still licensing content to NBC then it’s basically owned anyway, right?