Omega has created the Seamaster Diver 300M Chronograph 007 First Light for the upcoming video game, and the watch will also be available for retail at $9,400. The piece is the first designed by the brand specifically for a Bond game—continuing a long-running p
The moment Bond fans have been waiting for isn’t only on a screen—it’s on your wrist.
Omega has created a new watch tied to the upcoming video game 007 First Light: the Seamaster Diver 300M Chronograph 007 First Light. It will be worn by the game’s young Bond character and will also be made available for retail, giving fans a rare chance to buy an item built for franchise history.
This is the first time Omega has designed a watch for a Bond video game, coming after a partnership that started in 1995 with Pierce Brosnan’s GoldenEye. Omega shared a first look at the timepiece on May 21, then followed up with more details on its website.
The watch comes with a sapphire crystal caseback. a black ceramic dial with laser-engraved waves. and a striped black. brown. and beige strap featuring a special engraved buckle. Omega has teased high-tech features in the game’s trailers. and at a price of $9. 400. buyers will be expecting the kind of details that justify the steep tag.
007 First Light is set for a May 27 release. The character has appeared in video games before—GoldenEye 007 released in 1997 during the Pierce Brosnan era—and the Bond used in those games was later reimagined with Daniel Craig’s likeness in 2010. Craig’s Bond has also been featured in three other Activision-developed games: Quantum of Solace, Blood Stone, and 007 Legends.
On the movie side of the franchise. director Denis Villeneuve is working on Dune: Part Three. which will conclude his sci-fi trilogy this November. and he has already secured his next job. Villeneuve has been hired to reboot the James Bond franchise following the conclusion of Daniel Craig’s five-movie run in 2021. The new film is being written by Steven Knight, and the search for the next Agent 007 has officially begun. Given how long productions of this scale take, the new Bond movie may not arrive until 2028.
But for now, the franchise is offering something immediate: a wearable piece of 007 First Light, priced at $9,400, and designed to look like it stepped straight out of the game.
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