Netflix expands – Netflix is adding new podcast shows to its lineup through its expanded partnership with iHeartMedia, including a new video podcast hosted by Kate Hudson and Oliver Hudson in “Sibling Revelry,” as well as shows from Lele Pons and Martha Stewart. iHeartMedia wil
Netflix’s podcast push just got louder. The streamer is expanding its video podcast partnership with iHeartMedia, bringing fresh shows to its content library and deepening a relationship that already introduced Netflix’s first daily live program through “The Breakfast Club.”
The new additions include “Sibling Revelry,” hosted by celebrity siblings Kate and Oliver Hudson. Netflix will also add “Suite 305 with Lele Pons,” hosted by social media star Lele Pons, along with “The Martha Stewart Podcast.”
The expanded deal is built to go beyond one or two launches. It covers all new episodes from the podcast lineup, plus select library episodes from each show. Netflix says the podcasts will begin rolling out on Netflix in the coming months.
That expansion lands as Netflix continues to test more entertainment formats beyond traditional streaming. The company has been pushing into offerings such as podcasts and live sports events, aiming to increase engagement and attract more subscribers in a mature streaming market.
The partnership itself dates back to late last year, when Netflix and iHeartMedia announced a deal that gave Netflix its first daily live program via “The Breakfast Club” radio show. Now, Netflix is turning that collaboration into a broader on-platform presence with multiple video podcast titles.
iHeartMedia will retain all audio-only rights and distribution for the shows. Those podcasts will continue to be available on iHeartRadio and other platforms.
Netflix is already home to more than a dozen original iHeartMedia podcast shows, including the true crime podcast “My Favorite Murder,” the comedy show “This Is Important,” and the mental health podcast “The Psychology of Your 20s.”
Netflix iHeartMedia iHeartRadio podcast shows Kate Hudson Oliver Hudson Sibling Revelry Lele Pons Suite 305 Martha Stewart Podcast video podcasts The Breakfast Club My Favorite Murder This Is Important The Psychology of Your 20s
So Netflix is doing podcasts now? Honestly just make more shows lol
This is wild, I thought iHeart already owned all that audio stuff. Like so Netflix gets the video version but iHeart keeps the audio? Seems backwards to me but whatever.
Wait Kate Hudson is doing a podcast with her brother? I saw a clip like 2 years ago where she was talking about life stuff, so maybe this is that. But Netflix says “coming months” so are they just reposting iHeart? Confusing.
Man I can’t keep up. First it’s “The Breakfast Club” live whatever, now it’s video podcasts and Lele Pons and Martha Stewart. Next it’ll be ads in the podcasts too and then people will pretend it’s “for engagement.” I don’t even listen to podcasts, I’m just here for TV.