Nanit CEO Anushka Salinas Welcomes Alexi Coffey From WHOOP and Geoff Wylde From ŌURA to Its Leadership Team, Signaling Next Phase of Growth
Former WHOOP and ŌURA Vice Presidents bring deep product and strategy expertise as Nanit continues building technology to help parents better understand their children.
NEW YORK, Sept. 9, 2026 /PRNewswire/ — Nanit, the U.S.-based technology leader in early-childhood intelligence, trusted by more than one million families to provide real-time insight into their baby’s sleep, behavior, and development, today announced the addition of Alexi Coffey as SVP, Head of Product and Geoff Wylde as SVP, Head of Strategy.
Alexi Coffey (mom of two: Ayla, 3 years and Owen, 6 months) joins Nanit from WHOOP, where she served as VP of Product, helping evolve WHOOP from a product built primarily for athletes into a personalized health platform used by millions of people every day. During her tenure, she oversaw product expansion into new areas of health, including longevity and women’s health, introduced AI-powered personalized guidance, and launched WHOOP 5.0 and WHOOP MG. At Nanit, she will lead product and design as the company expands how technology can help parents understand their children.
Geoff Wylde (dad of two: Hugo, 3 years and Laurel, 20 months) joins Nanit with deep experience at the intersection of technology, health, and human performance, most recently at ŌURA, where he helped translate biometric data into products and partnerships that expanded ŌURA’s reach and impact, giving people more insight into their health and wellbeing. Prior to ŌURA, Geoff worked at the World Economic Forum where he shaped policy and industrial strategy related to improving health and social impact of connected technologies. At Nanit, he will help shape the company’s strategy and next phase of growth.
“Nanit is building for a generation of parents who have more information than ever, but are still often left wondering what it all means,” said Nanit CEO Anushka Salinas. “Geoff and Alexi, Nanit parents themselves, understand what it takes to turn technology into something genuinely useful in people’s lives. As we continue to rethink what a baby monitor can be — and what technology can do for parents — their perspectives will be incredibly valuable. We’re thrilled to have them on the team and to build what comes next together.”
“Every parent I know, myself included, has stood over a crib in wonder and asked themselves how to give their child the best possible start. Those first years of life are the most consequential for childhood development and filled with the most questions for parents. As a long-time Nanit user, I’m so excited to join the company,” said Geoff Wylde. “Nanit is uniquely positioned to help parents better understand and connect with their young kids. Its leading market position, scientific foundations and culture of innovation mean we’re creating a new category of technology, one that equips parents to support their children through the years that matter most.”