2 mins to read Treasury Wine designates Matua a ‘champion’ but slashes brands Treasury is responding to the trend for drinkers to drink less, but focus on quality. Treasury owns around 750 hectares of vineyards in Marlborough. Lachlan Colquhoun Fri, 05 Jun 2026 © All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription. ASX-listed Treasury Wine Estates has announced a major restructure which includes a review of its US business but places a greater priority
on promoting New Zealand’s Matua Wines as one of its “power brands”. Shares in Treasury spiked 13% in late Australian trade on Thursday after the company Want to read more? It’s easy. Choose your subscription Already have an account? Login Smartphone Only Subscription NZ$29.95 / monthly Monthly Premium Online Subscription NZ$49.95 / monthly Smartphone Only Annual Subscription NZ$299.00 / yearly Yearly Premium Online Subscription NZ$499.00 / yearly Premium Group Membership 10 Users NZ$385+GST / monthly $38.5 per user – Pay by monthly credit card debit
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terms and conditions. Lachlan Colquhoun Fri, 05 Jun 2026 Contact the Writer: lachlan@nbr.co.nz News tip? Question? Typo? Let us know: editor@nbr.co.nz © All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription. Treasury Wine Estates Matua Wines viticulture Free News Alerts Sign up to get the latest stories and insights delivered to your inbox – free, every day. Related News Investment US tariffs in Delegat’s largest market bite into profits Primary Industries Erica Crawford: ‘We can’t
keep putting juice into the system’ Wine industry consolidates as Pernod sells to Accolade Treasury Wine’s A$1.6b US deal aims at premium market Pioneer Matua winery to close as Treasury consolidates operations
Treasury Wine Estates, Matua Wines, restructuring, US business review, power brands, Marlborough vineyards, brand slashes, shares jumped 13%