Gabriel Escarrer, chairman Palma-based hotel giant Meliá Hotels International, has predicted that Magalluf will have “the best year in its history” in 2026 and highlighted the area’s transformation. “I can assure you, with great caution (. ) that everything seems to indicate we will have a great tourist season and Magalluf is going to have the best year in history,” he said this evening at the opening ceremony for the second phase of the Gabriel Escarrer Julià promenade. The Meliá boss highlighted the public-private partnership
that has enabled the destination’s transformation, noting that Magaluf “is no longer making headlines in a negative light.” “Now people talk about Magaluf as a major turnaround,” he stated. Ver esta publicación en Instagram Una publicación compartida de Ajuntament de Calvià (@ajuntamentdecalvia) He also recalled that at the end of last season, British travel agencies visited the area and “got a glimpse of Magaluf’s transformation.” “The feedback was extremely positive,” he noted, adding that the destination is now “reaping the rewards.” The Melia Group has
invested heavily in their hotels in the area along with the Calvia council and other leading hotel chains.
Magalluf, Gabriel Escarrer, Meliá Hotels International, 2026, promenade, Calvià council, tourism season, public-private partnership