July 4 – Independence Day and the FIFA World Cup knockout round are driving a wave of TV discounts, with savings reaching up to $2,000 across Samsung, Hisense, Sony, and TCL. From TCL’s QM8K gaming-ready panel to Sony’s OLED with Dolby support and VRR for the PS5, the
This weekend is a one-two punch: Independence Day and the FIFA World Cup knockout round. And for anyone trying to turn a living room into the main viewing spot—without paying full price—retailers including Amazon and Best Buy are rolling out discounts on a wide range of TVs.
The headline number is what shoppers will feel immediately: savings on select sets can reach up to $2,000. The mix runs from premium OLED models to ultra-budget-friendly second-screen options. There are even markdowns on cutting-edge models like the new Micro RGB TVs from TCL, Sony, and Samsung.
TCL’s QM8K is one of the standout picks for people who want smooth motion without losing brightness to glare. The TV is listed at a current price of $998. down from an original price of $1. 500. with the deal shown as 33% off. It offers a 120Hz refresh rate that can be boosted to 144Hz for console gaming. live sports. and fast-paced movies or shows. A matte display is designed to cut glare, while the speakers are designed by Bang & Olufsen for rich, clean audio.
Samsung’s S90F is another high-profile option—an OLED set that may be last year’s flagship. but is still positioned as a smart buy because of what you get at the discounted price. The current price is listed at $998, shown as 29% off from an original price of $1,398. It includes a 144Hz refresh rate built for ultra-smooth motion. and a Pantone Validated OLED panel aimed at enhanced color accuracy and contrast.
If your taste runs more toward “art on the wall” than pure spec-sheet bragging. the Hisense Canvas comes in with a gallery-inspired design. The deal shows a current price of $1,399, marked as 44% off from an original price of $2,500. Along with a matte display and a dedicated art mode for a personalized slideshow of your favorite artists or your own work. it brings a 144Hz refresh rate. support for Dolby Vision HDR. and an ambient light sensor that automatically adjusts screen brightness for better viewing in almost any room.
Sony is also leaning hard into home-theater upgrades with its flagship OLED. The Sony Bravia 8 II is listed at a current price of $2,698, shown as 18% off from an original price of $3,300. The set is described as supporting both Dolby Vision HDR and Dolby Atmos virtual surround sound to enhance visuals and audio. It also includes Sony’s Acoustic Surface Audio+. where tiny actuators turn the entire screen into a speaker for object-tracking sound and near-perfect audio and video syncing. For gamers, it adds exclusive VRR support for the PS5 to help prevent screen tearing and stuttering.
Samsung’s gaming-focused OLED refresh shows up with another price cut. The Samsung flagship OLED TV deal is listed at a current price of $1. 998. shown as 26% off from a regular price of $2. 698. This one includes Nvidia G-Sync and AMD FreeSync Premium Pro VRR support for console and PC gaming. a 165Hz refresh rate. and an all-new processor aimed at faster 4K upscaling and better multitasking.
For shoppers trying to time the purchase, the questions are predictable—and the answers here are straightforward. Independence Day falls on a Saturday this year, but many businesses and government agencies may be closed on July 3 to observe the holiday.
And yes. the discounts are real for July 4 sales: almost every TV brand. from LG to TCL. offers some sort of discount across flagship. mid-range. and budget models. The expected result is savings that can reach hundreds—or even thousands—depending on what you’re replacing and what size you’re upgrading to.
Behind the list is a practical selection rule: the discounts featured prioritize steep savings from the best-known TV brands. The goal is to help readers match a deal to the right TV for their space. with extra weight given to models that have been tested hands-on by the writer and other ZDNET experts. Each TV listed has been put through tests that check color accuracy, sound quality, and software support.
July 4 TV deals TCL QM8K Samsung S90F Hisense Canvas S7 Sony Bravia 8 II OLED TV discounts 144Hz TV VRR PS5 Dolby Vision HDR Dolby Atmos Micro RGB TV