Instagram is expanding its “Your Algorithm” feature beyond Reels and Explore, letting people view and edit the topics the app thinks they want. The change lands on the main feed and comes with a clear promise: more control over how recommendations shape daily
For years, Instagram shaped the posts people saw most—quietly, persistently, and without ever giving them a real steering wheel. Now, the company is moving in the other direction.
Instagram head Adam Mosseri announced that “Your Algorithm. ” a feature that shows and lets users edit the topics Instagram thinks they care about. will soon be available across the main feed. It had already been live on Reels and the Explore section. and this week’s update brings it to the one place most people spend the most time.
“Your Algorithm” shows the topics the system believes you’re most interested in, and it’s built for direct changes. Users can view the full list. add topics they want more of. and remove topics they don’t want to see. Right now. the feature is limited to topics. but Instagram says it is already working on expanding it to cover more specific personalization—things like specific people. different moods or vibes. and different content types.
Mosseri framed the rollout as something bigger than a new setting. He said the feature is powered by a shift in how AI models can work. For years, Instagram’s ranking systems were driven by data that no human could really read or make sense of. Now. large language models can group clusters of content and translate them into plain language—something “makes something like this possible at all.”.
In his announcement, Mosseri was unusually open about the trade-off Instagram has made with algorithmic recommendations. He acknowledged that recommendations can be genuinely useful. but he also said they quietly took something away from users over time. Your feed learned from what you tapped on and watched. but you never really got to tell it what you wanted. Over time, he said, the experience became a one-sided conversation.
Instagram’s next step. according to Mosseri. is to build more of what comes after around real control—giving people a way to steer their experience instead of only reacting to it. He also teased a more ambitious future in which AI generates entirely personalized app experiences on the fly. while being upfront that those versions get more complicated.
The timing matters: Instagram isn’t just asking users to live with a smarter recommendation engine—it’s offering them a way to see the engine’s interpretation and correct it, starting where the scroll starts.
Instagram Your Algorithm main feed AI recommendations personalization Reels Explore large language models