I Love – Keke Palmer and LaKeith Stanfield will refuel cars at a Shell station in L.A. ahead of the May 22 theatrical release.
Gas prices have been brutal. and now an anti-capitalist comedy is rolling up to the pump with a very real-world gesture.. Neon’s “I Love Boosters. ” the latest from indie filmmaker Boots Riley. is staging a free gas giveaway in Los Angeles. and the star power is showing up in person—right down to the fuel.
Keke Palmer and LaKeith Stanfield are set to personally refuel cars during a “boosted” gas giveaway scheduled for Tuesday, May 12 at 10 a.m. PT. Drivers looking to participate will be able to find the duo at a Shell station located at 8500 West Pico Boulevard in Los Angeles.
The plan is straightforward: the first 70 cars in line will receive free gas courtesy of the film and its ambassadors. Alongside the refueling, merch will also be handed out on-site while supplies last—turning a drive-by event into a full, cinematic moment for anyone willing to line up early.
The timing is no accident.. “I Love Boosters” is arriving in theaters on May 22, marking Riley’s long-awaited return to filmmaking.. By taking the movie’s rebellious energy out of the theater and into the streets. the studio is essentially translating a political comedy pitch into a public-facing act of goodwill—one that readers may recognize as the kind of “do something now” messaging that can fuel early buzz.
This campaign is also landing at a moment when anticipation has been steadily building.. After the film’s SXSW premiere, word about “I Love Boosters” has continued to gather momentum.. Its momentum has only widened since then, with the movie opening the 2026 Seattle International Film Festival just last week.
In an SXSW review. Ryan Lattanzio described the film as “the first socialist stoner movie of the Trump era. ” while praising performances including Palmer. Naomi Ackie. and Taylour Paige.. The review also highlighted the film’s tone and storytelling approach. calling it a “shoplifting comedy” and framing its “boosters” as professional redistributors who treat stealing luxury goods and passing them along at lower prices as “community service.”
That ethos helps explain why a gas giveaway feels almost tailor-made for the campaign.. If the movie’s world centers on redistribution and subverting power structures. the idea of covering a basic. daily expense for strangers becomes a public demonstration of the same underlying impulse—paying someone back in a way that’s immediate. visible. and hard to ignore.
Meanwhile. “I Love Boosters” is also part of a broader storyline in Riley’s career. coming after the cult impact of “Sorry to Bother You” and the acclaim surrounding his Prime Video series “I’m a Virgo.” With Riley’s recent focus on revolutionary politics. the theatrical push now places that attention right at the intersection of entertainment and activism.
Beyond Palmer and Stanfield, the film’s ensemble includes Poppy Liu, Eiza González, Will Poulter, Don Cheadle, and Demi Moore. NEON releases “I Love Boosters” exclusively in theaters on May 22, with the trailer available online for anyone catching up before the big day.
For fans planning to make it to the station on Tuesday. the practical details matter: the giveaway starts at 10 a.m.. PT, runs with the first 70 cars, and includes merch while supplies last.. In other words. this isn’t just a poster moment—it’s an event built for people who want to show up early. be part of the rollout. and maybe catch a little cinematic chaos in the process.
MISRYOUM
I Love Boosters free gas giveaway Keke Palmer LaKeith Stanfield Boots Riley Neon