Hatch, the trusted maternity brand, debuts clean, plant-based skincare products to support stretching skin, dryness, sensitivity and more.
For more than a decade, Hatch Collection has been a go-to destination for maternity fashion, helping women navigate pregnancy and postpartum life with clothing designed to make them feel like themselves. Now, the brand is taking that mission beyond apparel.
Hatch has officially launched its first-ever beauty collection, a skincare and wellness line created specifically for pregnant and postpartum women. The lineup includes belly-focused treatments, an all-purpose rescue balm and a natural deodorant formulated for hormonally changing skin.
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Founded by Ariane Goldman in 2011, Hatch built its reputation by creating products and content that support women through every stage of motherhood. With beauty becoming an increasingly important category for expecting and new moms seeking ingredient-conscious products, the expansion positions Hatch as an even more comprehensive lifestyle brand.
Shop 5 new pregnancy-safe skincare products from Hatch Collection
The launch centers around five core products formulated with plant-derived ingredients and designed to address common pregnancy and postpartum skincare concerns.
1. Belly Oil
- $68 full size
- $28 mini size
This fast-absorbing botanical oil features calendula, sweet almond oil and grapefruit to deeply hydrate skin while helping improve the appearance of stretch marks and scars.
2. Belly Crème
- $52 full size
- $24 mini size
Made with argan, jojoba, and olive oils plus niacinamide, this moisturizer is designed to support skin elasticity while helping relieve dryness, tightness, and discomfort.
3. Belly Mask
Dubbed a “facial for your belly,” the sheet mask combines triple-weight hyaluronic acid, aloe, cica, and licorice root to provide intense hydration and help calm visible redness and itchiness.
4. SOS Rescue Balm
This multipurpose balm features mango butter, acai, and pomegranate. It’s gentle enough for breastfeeding mothers and can also be used on lips, cuticles, and other dry areas.
5. Fresh Deo
Designed for sensitive skin, the deodorant relies on arrowroot, magnesium, and probiotics instead of aluminum or baking soda to keep odor in check.
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Why shoppers may be paying attention
Pregnancy-safe beauty remains one of the fastest-growing segments in personal care, as shoppers increasingly seek ingredient transparency and products tailored to the physical changes that occur during pregnancy and postpartum recovery.
Hatch’s new beauty collection leans heavily into that demand with formulas that are vegan, gluten-free, plant-derived, and free from parabens, phthalates and dyes. For consumers already familiar with the brand through its maternity fashion offerings, that existing trust could make the beauty launch particularly appealing.
The new skincare products are all available now at HatchCollection.com.
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