Rhode Summer – Rhode is back with a summer collection built around bronzed, glowy skin and on-the-go glow. The lineup expands beyond familiar limited-edition lip tints, adding new bronzer, highlighting, and more—while pop-ups are set to bring the brand’s “summer world” to No
A summer road trip without a stop for glow products sounds almost impossible once you see what Rhode has planned.
The brand—everywhere from social feeds to last season’s beach takeover chatter—is launching a new Rhode Summer Collection focused on bronzed. glowy skin. The campaign itself reads like a mood board made real: Hailey Bieber appears with flushed. sun-kissed cheeks. moving through cityscapes and across the sand. The vibe is carefully designed, but the promise is practical—skin that looks like it spent the day outside.
This launch also gives a clear sign of what Rhode is building toward. Alongside the limited-edition Peptide Lip Tint shades and flavors many shoppers already expect each summer. Rhode’s makeup category is expanding. New items include a Pocket Bronze stick and Highlight Milk. plus new shades of the brand’s lip balm and liner. The collection doesn’t stop at color, either. It comes with accessories described as a terrycloth towel and bag, along with viral phone cases.
Rhode’s summer story doesn’t stay confined to shelves. Bieber previously told Vogue Business. “We create a whole story and world around summer. ” and Rhode’s past activations have followed through on that idea. There was a pop-up at Coachella for its Spotwear pimple patches. and last year’s Majorca beach club takeovers helped fuel the same kind of buzz. This summer, Rhode will “quite literally” be hitting the road with a slew of pop-ups across North America and Europe.
The pitch is simple: one-everything-good approach aimed at the consumer pain points Rhode has repeatedly leaned into—products that are easy to wear. easy to blend. and built for real-life routines. Even a longtime skeptic of celebrity beauty brands is said to have become a Rhode believer through the makeup categories. The most convincing examples: nonsticky lip balms with just enough color. and a noncomedogenic blush that “swipes on and blends out with a tap of the finger.”.
If you’re trying to picture the new lineup in your bag, the first standout described in the collection is the Bronzer Stick: Rhode Pocket Bronze.
Pocket Bronze is positioned as Pocket Blush’s sun-warmed cousin—an on-the-go. retractable cream stick that’s designed for placement on the high points of your face. Its formula is described as noncomedogenic, made with a blend of peptides and tamanu oil for hydration. Kaolin clay is also included to absorb excess oil and help keep the product in place. The shade range, as presented, includes eight options, with neutral and warm undertone choices.
It’s the kind of product that’s built for touch-ups and quick passes—exactly the scenario Rhode’s road-trip pop-up plan seems to anticipate. Summer. after all. is as much about the moments you want to recreate as it is about the ones you’re living through. Rhode is betting that its “world around summer” will travel as far as its bronzed, glowy promise does.
Rhode Hailey Bieber Rhode Summer Collection Pocket Bronze Highlight Milk Peptide Lip Tint Spotwear pimple patches pop-ups North America and Europe bronzed glowy skin