Good Good Golf is now under new leadership.
CEO Matt Kendrick and president Joe Flannery are no longer with the company, a source briefed on the matter confirmed to The Athletic. The source spoke on the condition of anonymity because they were not authorized to speak publicly.
The news, first reported by Business Insider, was shared in an internal memo and stated that Nahid Giga, an early investor and co-founder, was stepping in as interim CEO.
The beleaguered company has been under fire since Aug. 21, when it first published to its social media channels an advertisement for a Good Good-branded Callaway driver in which co-founder Garrett Clark appears to shove a female employee, Alexis Miestowski, to the ground as she attempts to touch his driver. Good Good deleted the advertisement as soon as the backlash began and apologized a day later, but the damage was done.
Callaway, which approved the ad, ultimately severed its relationship with Good Good, and the brand’s apparel was pulled from the shelves of Golf Galaxy/Dick’s Sporting Goods, PGA Tour Superstore and Target.
The decision was made that Good Good would no longer sponsor a PGA Tour event in November. Golf Channel, which had produced a competition reality show with Good Good, announced it was postponing the show until 2027.
Kendrick, who had been CEO since September 2020 according to his LinkedIn profile, posted at 3:38 a.m. Friday to his personal X account, “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 [sic] will be legendary.”
In an interview with Front Office Sports released the same day, Kendrick blamed the ad on Good Good’s marketing team and said he had not seen it before publication.
Flannery was in his first days at Good Good. He had previously led apparel brand TravisMatthew, served as chief marketing officer of The North Face and was CEO of Score Sports. The internal memo, signed by Alex Puchala, who runs finance and operations at Good Good, indicated Kendrick had “stepped down” and Flannery “has chosen to part ways as well.”