FTC Sues Hims & Hers Over Alleged Privacy Violations, Deceptive Billing Practices

The Federal Trade Commission on Wednesday sued Hims & Hers, a digital telehealth company, over alleged privacy violations and deceptive billing practices.

The agency, in conjunction with officials from Utah and California, alleged that Hims shared consumer health information with third parties like Snap and Meta, and accused the company of making it difficult to cancel subscriptions.

Additionally, the FTC claims that the platform charged customers for prescriptions without properly disclosing its billing practices.

“The FTC’s complaint lays out a troubling scenario – consumers unknowingly locked into recurring subscriptions and the disclosure to third parties of consumers’ most private health information without their consent,” Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection, said in a statement.

Founded in 2017, the San Francisco-based company is known for connecting users with health care providers who can write prescriptions that address a range of needs, including weight loss, anxiety and sexual wellness. According to a May 2026 quarterly financial report, Hims & Hers had nearly 2.6 million subscribers as of the end of March.

Hims & Hers said in a statement that the suit “disregards substantial evidence” the company has provided the agency in the course of a three-year-long investigation and “ignores established state laws and industry standards in telehealth.”

“This is not enforcement grounded in consumer protection; it is an effort to generate headlines at our expense,” the company added. “We are confident in our position and will vigorously defend ourselves against these baseless claims.”