Ferrari Luce – Ferrari has finally given a full look at the Luce, its first electric vehicle, designed in collaboration with Jony Ive and Mark Newson at LoveFrom. The five-seat, four-door EV is positioned as a new kind of Ferrari—more SUV-like than traditional sports car—pow
For months, Ferrari’s Luce electric vehicle has been teased like a promise. Today, it finally arrives in full view—an unmistakable break from the brand’s usual playbook, not just because it’s an EV, but because it was shaped with help from two of the most influential designers of the past decade.
Ferrari says the Luce is its first electric car. designed in collaboration with Jony Ive and Mark Newson at their collective. LoveFrom. The move extends work that was already visible earlier this year: Ferrari had previously shown off the Luce’s interiors. and now it’s clear LoveFrom’s role went beyond the cabin.
In Ferrari’s own framing. LoveFrom was allowed to “define the design direction of the project from the outset. ” covering the vehicle both inside and out. And this isn’t just a styling exercise for a one-off concept. The Luce is also Ferrari’s second four-door car and its first five-seat model—changes that signal Ferrari is trying to broaden what it considers a daily-driver kind of experience.
A firsthand look describes what that shift feels like. Tim Stevens reporting for Engadget found the Luce coming across as more like an SUV than a traditional sports car. He wasn’t able to test fully functioning interior controls or get a test drive. but he still clocked key details that point to how the car will behave on the road.
Power is a big part of the expectation. The Luce uses four motors and is rated at 1. 035 horsepower. a setup that should. in Stevens’ view. give it a fighting chance to live up to the Ferrari name—even as the driving character is clearly being recalibrated. There’s also a notable detail about sound. Instead of relying on fully synthesized EV audio. the Luce reportedly picks up and amplifies vibrations from its rear motors. giving it a more mechanical character than many EVs.
Pricing, for now, is another sign of how far this is from a typical “first EV” story. There is no US price set. In Italy, the Luce is expected to start at €550,000, which would make it the most expensive Ferrari yet.
The pattern here is hard to ignore: Ferrari is using an EV launch to rearrange both its format—four doors. five seats—and its sensory experience. with a sound strategy built on real motor vibrations rather than simulated noise. The next step is simple for drivers to see. and harder for them to hear about in advance: whether the Luce’s balance of power. packaging. and feel can make this very expensive new category of Ferrari feel like it belongs.
Right now, what’s clear is the direction. Ferrari is not just adding electricity. It’s reshaping the shape, the cabin ambitions, and the overall character of what a “Ferrari” can be—starting with the Luce.
Ferrari Luce first EV Jony Ive Mark Newson LoveFrom electric vehicle 1 035 horsepower four motors five-seat Ferrari four-door Ferrari Engadget