Ferrari’s first – Ferrari has unveiled the all-electric Luce in Rome—its first fully electric production car and a dramatic break from years of resisting full electrification. The car’s glass-and-aluminium design, four-motor 1,050-hp performance and 122kWh battery package come
Ferrari fans expecting another sculpted supercar walked into something else entirely in Rome: a new shape wrapped around a massive glasshouse. with smoother lines and floating aerodynamic wings. Ferrari’s first fully electric production car—called the all-new Ferrari Luce—lands as the Maranello-based brand’s most direct leap yet into the electric era. and it’s already sparking debate over whether it still looks like a Ferrari.
For years, Ferrari resisted going fully electric. The company repeatedly argued that emotion. sound. and driver engagement were core to the Ferrari experience—something enthusiasts believed could not exist without a combustion engine. While competitors moved forward—Porsche launched EVs such as the Porsche Taycan. and Lamborghini discussed electrification strategies—Ferrari focused on hybrids and traditional performance cars.
That posture started to shift as emissions regulations tightened globally and EV technology matured enough to support the performance Ferrari customers expect. In 2022. Ferrari outlined its “multi-energy strategy. ” confirming electrification would become part of the brand’s future without replacing combustion engines entirely.
The Luce is where that commitment takes its biggest turn. Ferrari says it isn’t simply “an electric Ferrari. ” but an entirely new type of Ferrari built around an all-electric architecture. It was designed in collaboration with LoveFrom. the creative design firm founded by former Apple Chief Design Officer Jony Ive and industrial designer Marc Newson. Ferrari design chief Flavio Manzoni worked alongside them to develop both the exterior styling and the futuristic interior.
Visually, Ferrari describes the Luce as “shell-like,” with extensive use of glass and aluminium. Critics online have compared it to a futuristic crossover more than a traditional Ferrari, and the reaction isn’t subtle. Where Ferrari’s past has leaned aggressively sculpted. the Luce favors a smoother. cleaner look dominated by that large glasshouse design.
The proportions also move away from what many associate with the brand. The Luce is Ferrari’s second four-door model and its first with five seats. It rides on 23-inch front wheels and 24-inch rear wheels, making it one of the largest road-going Ferraris ever built.
Under that controversial exterior is the kind of hardware Ferrari has long tied to its performance identity. The Luce uses four independent electric motors—one for each wheel—delivering a combined 1,050 horsepower (772kW). Ferrari claims a 0-100km/h sprint in 2.5 seconds. 0-200km/h in 6.8 seconds. and a top speed exceeding 310km/h.
Energy comes from a large 122kWh battery pack developed in-house at Maranello, built around 800V architecture. Ferrari says the car supports charging speeds up to 350kW, and can recover around 70kWh of charge in 20 minutes under ideal conditions. The estimated driving range is over 530km.
Ferrari also says the Luce introduces multiple technologies never before seen on a Ferrari road car. These include active aerodynamic grilles. four-wheel independent torque vectoring. active suspension derived from the Ferrari F80 hypercar. and a new “Torque Shift Engagement” system designed to recreate progressive acceleration feel through paddle-controlled torque delivery.
Aerodynamics are part of the pitch too. Ferrari claims the Luce achieves the lowest drag coefficient ever seen on one of its road cars, attributing that to its smooth bodywork, active aerodynamic grilles, and an adaptive ride height system that lowers the front by 10mm at higher speeds.
Even the “sound” conversation—Ferrari’s long-running emotional argument against full electrification—gets its own new interpretation here. Instead of fake engine sounds. the Luce uses accelerometers mounted inside the drivetrain to capture real vibrations and mechanical frequencies from the electric motors. Ferrari then amplifies and refines those sounds both inside and outside the vehicle to create what it calls an “authentic and functional” soundtrack.
Inside, the cabin leans more toward futuristic consumer electronics than classic sports-car intimacy. The Luce features OLED displays developed with Samsung Display, a rotating center control panel, extensive use of recycled aluminium and glass, and a 21-speaker 3,000W audio system.
Ferrari also points to how the electric platform changes the driving fundamentals. It says the EV platform enables a lower centre of gravity and improved weight distribution for sharper handling. A new Vehicle Control Unit manages power delivery and dynamics in real time. The car’s first electric all-wheel-drive system for Ferrari uses advanced torque vectoring for better responsiveness.
Whether Ferrari enthusiasts will fully embrace the Luce remains uncertain. But the direction is unmistakable: Ferrari is no longer treating electrification as a side experiment. With the Luce. the brand has moved from planning electrified futures to delivering a full-blooded. all-electric product—even if that future arrives wrapped in styling that already feels unfamiliar to many drivers who came for the roar and the shape of the old world.
Ferrari Luce Ferrari first EV LoveFrom Jony Ive Marc Newson 800V battery 1050 horsepower 350kW charging 122kWh battery torque vectoring active suspension OLED displays 21-speaker 3000W audio
It looks nothing like a Ferrari, like at all.
So wait it’s 1,050 hp but it’s still electric? That’s kinda wild. I get the “not a real Ferrari” argument too though, because the sound is literally half the thing.
The LoveFrom / Jony Ive stuff is probably why it looks like an Apple product on wheels. I’m telling you, they’re just chasing tech hype and the “Ferrari emotion” quote is gonna age like milk.
If emissions regs are forcing it, then this is just the government winning again. Also the article says they resisted electrification for years but now it’s “all-new architecture” like okay so they did a total 180 overnight in Rome? Makes me think it’s more about marketing than the actual drive feel. I’ve seen the pics and it looks like a crossover/space pod, not a supercar.