Ferrari Luce – Ferrari’s first-ever EV, the Luce, uses Samsung Display’s OLED technology in a dashboard that mixes stacked OLED screens with real mechanical gauges—built with Samsung’s HIAA “hole in active area” approach originally developed for Galaxy phone punch-hole camer
Ferrari didn’t just roll out its first EV—it turned the cockpit into a kind of electronics experiment.
The Ferrari Luce. announced as the company’s first-ever EV. pairs a futuristic OLED dashboard designed by Samsung Display with a look that’s hard to place on any existing production-car map. Instead of leaning fully into the era of giant. flat touchscreens. the Luce builds its layered instrument cluster around OLED panels and real mechanical hands. creating a cockpit that reads more like a smartwatch interface than a conventional dashboard.
Samsung Display is handling the core display hardware. The company says it is exclusively supplying four OLED panels for the Ferrari Luce. including a layered instrument cluster that places two OLED panels stacked on top of each other. with real mechanical hands moving between them. Ferrari’s goal. judging by the design concept. is to keep the tactile clarity of physical gauges while using OLED screens to make the display feel more dynamic.
What makes the setup particularly striking is how Samsung made those OLED layers work together without hiding the lower gauges. The key is Samsung’s HIAA display technology—“Hole in Active Area.” Originally developed for Galaxy phone punch-hole camera designs. the approach allows for large openings inside the OLED panel so that the lower screen and physical gauges remain visible. Samsung says the hole inside the Ferrari display measures around 100mm across. roughly 20 times larger than the typical 5mm punch-hole camera cutouts found in smartphones.
That phone origin is part of the story’s momentum. HIAA tech first appeared in the Galaxy S10 and Note 10, then spread across Samsung’s smartphone lineup. Now. the same display trick is being used to shape a car cockpit—taking a design language built for handheld cameras and translating it into automotive hardware.
The Luce doesn’t stop at the instrument cluster. Samsung Display’s HIAA approach is also being used on a 10.1-inch OLED display integrated into the central control panel. That screen shows a multigraph of different modes, including a clock, stopwatch, and compass. Three mechanical hands are physically mounted through small perforations in the OLED panel, and they rotate 360 degrees in real time.
And there’s another name in the mix: Jony Ive. The Ferrari Luce’s overall design was done by the former Apple design chief. the same Jony Ive credited with helping shape iPhone hardware for years. In the Luce. that Apple-era industrial design sensibility is now paired with Samsung Display OLED innovation—an unusual collaboration that. on the inside. makes the car feel closer to consumer electronics than typical automotive styling.
Taken together. the Luce’s dashboard is a bet that the future of in-car interfaces doesn’t have to mean fewer physical cues. By letting stacked OLED panels coexist with real moving gauges—and by scaling Samsung’s HIAA phone-camera display method into a much larger automotive layout—Ferrari is showing an EV cockpit that’s chasing both clarity and spectacle at the same time.
Ferrari Luce EV dashboard Samsung Display OLED panels HIAA technology Galaxy phone tech punch-hole camera Jony Ive in-car display mechanical gauges