early Prime – Amazon Prime Day is still two weeks away, but several early TV discounts are already live—from TCL and Samsung OLEDs to Hisense’s art-style set and Sony’s flagship OLED—plus budget options from Toshiba, Insignia, Roku and more.
You don’t have to wait until Prime Day to feel the pull—especially when the discounts start stacking up on televisions people actually live with every day. Before Amazon’s big event window. shoppers can already find markdowns on top-rated TVs from Samsung. Hisense. Sony and more. with savings reaching up to $2. 000.
The tricky part is separating “on-sale” from “worth buying.” So this list is built around what’s been tested, not just what’s been discounted. Each TV included here has been run through a battery of checks focused on color accuracy, sound quality, and software support.
The headline early deal comes from TCL: the TCL QM8K is currently priced at $998, marked down from $1,500. That’s a 33% discount. Another listing shows a current price of $998 (29% off) from an original price of $1,398. The QM8K brings a 120Hz refresh rate that can be boosted to 144Hz for console gaming. live sports. and fast-paced movies or shows. It also uses a matte display to cut glare for better visibility. and its speakers are designed by Bang & Olufsen for rich. clean audio.
If you’re chasing OLED smoothness and accurate color, Samsung’s Samsung S90F is also on the table. It’s described as last year’s flagship OLED. but it still delivers a 144Hz refresh rate for ultra-smooth motion while watching live sports and fast-paced movies. as well as console gaming. The S90F also includes a Pantone Validated OLED panel aimed at enhanced color accuracy and contrast.
For people who want a TV that looks like something other than a black rectangle. the Hisense Canvas is positioned as a competitor to Samsung’s The Frame. The Hisense Canvas is currently priced at $1,598 (36% off) from an original price of $2,500. It features a gallery-inspired design. a matte display. and a dedicated art mode for a personalized slideshow of favorite artists—or your own work. It also includes a 144Hz refresh rate. support for Dolby Vision HDR. and an ambient light sensor that automatically adjusts screen brightness for better viewing in almost any room.
In a different league of brightness and detail. the all-new TCL X11L is aimed squarely at people who want to see HDR in all kinds of lighting. It’s currently priced at $6,000 (25% off) from an original price of $8,000. This model uses Micro RGB display technology. and in testing it’s been found to deliver color accuracy. contrast. and detailing that rivals high-end OLED models from rivals like Samsung and Sony. It also includes speakers designed by Bang & Olufsen for clean, balanced audio. TCL points to up to 20. 000 dimming zones and a peak brightness of 10. 000 nits. and the X11L is described as capable of bold. bright colors and pixel-perfect details in almost any lighting.
Sony’s flagship OLED rounds out the premium end. Sony Bravia 8 II is listed as supporting both Dolby Vision HDR and Dolby Atmos virtual surround sound to enhance visuals and audio. It also includes Sony’s Acoustic Suface Audio+ technology. where tiny actuators turn the entire screen into a speaker for object-tracking sound and near-perfect audio and video syncing. For gaming, it includes exclusive VRR support for the PS5 to prevent screen tearing and stuttering while console gaming.
Not every buyer is shopping for flagship specs, and the early lineup doesn’t ignore that. Toshiba C350 (50-inch) is listed at $179, with a $170 savings, as a budget-friendly smart TV that uses the Fire TV platform for access to thousands of apps, plus Alexa Skills and voice controls.
Insignia F20 (32-inch) is listed at $70 (save $60). It’s described as an ultra budget-friendly smart TV with a 60Hz refresh rate, 720p resolution, and DTS Virtual: X audio.
For a mid-range option, Hisense E7 (65-inch) is shown at $650 (save $350). It’s described as a great mid-range model with Dolby Vision IQ support, a 144Hz refresh rate, and a dedicated AI Sports picture mode with enhanced sound and VRR support—positioned “just in time for the World Cup.”
Roku Plus Series (65-inch) is priced at $478 (save $170). It’s Roku’s very own smart TV, featuring Dolby Vision HDR support and 4K resolution, plus a 60Hz refresh rate, and support for Apple AirPlay.
Prime Day timing matters, because it tells you when the bigger wave is coming. Amazon Prime Day runs from Tuesday, June 23 to Friday, June 26, 2026.
The selection here was also deliberate. Not all deals are created equal. and the list focused on the steepest discounts from the best-known TV brands—chosen to help readers find the best TV for their space. It also focuses on models that the editor and other ZDNET experts have been able to do hands-on testing with.
If you’ve been holding off because you didn’t want to roll the dice on a “cheap” TV that looks worse than you hoped, this is the moment to get picky—while the early prices are already moving.
Amazon Prime Day TV deals Samsung OLED Sony Bravia 8 II TCL X11L Hisense Canvas TCL QM8K Roku Plus Series Fire TV Dolby Vision VRR
So wait Prime Day is “two weeks away” but these deals are already live?? Sounds like they’re just trying to trick people into buying early lol.
I don’t trust the “holds up” part… like TV deals always seem good until you actually get it and then the sound sucks or the picture is weird. But OLED at 144Hz? That’s what my boyfriend keeps saying.
144Hz is basically the same as 120Hz right? Like the TCL and Samsung are the same deal, just different brand names. I swear they do the math backwards on these prices too. $998 from $1500 like ok but what’s the real difference?
Why are they talking about Bang & Olufsen speakers like that automatically means it’ll sound amazing in my living room… also “art-style set”??? are we just buying furniture now? I scrolled for the Toshiba/Insignia ones and now I’m lost, feels like too many random brands in one list.