Dua Lipa has filed a lawsuit against Samsung, alleging her face was used on TV packaging without permission and that related IP rights were infringed.
A global pop star is now taking her fight to court against a major electronics company, accusing it of turning her likeness into TV sales.
Dua Lipa has filed legal action against Samsung. alleging that the company used her face to market televisions without compensation or authorization.. The lawsuit. first reported. also argues that Samsung is responsible for copyright and trademark infringement. alongside what the complaint describes as “unauthorized commercial exploitation.”
The dispute traces back to Samsung’s use of an image of Lipa’s face on cardboard packaging for its TVs last year. The complaint says Lipa learned about the packaging use around June 2025 and then repeatedly asked Samsung to stop using her likeness.
Lipa’s legal team claims Samsung’s replies were dismissive, while the TVs bearing the packaging are still being sold.. In the argument presented in court filings. the suit says Samsung profited from using her image and that the packaging creates the impression that Lipa endorsed the product. even though she did not.
The complaint also points to online chatter. including posts on X that suggested some customers might buy the TV after seeing Lipa on the box.. For Lipa. that kind of marketing linkage is central to her claim that the company’s conduct misrepresents her involvement and undermines her ability to control how her brand and assets are used.
In addition to the alleged financial gains tied to the marketing, the lawsuit argues that the photograph used on the TV boxes is protected by copyright. It states that Lipa owns the copyright to the image, explaining that the photo was taken backstage at the Austin City Limits Festival in 2024.
The case adds another legal chapter to Samsung’s broader troubles in the television market. Samsung was named one of five TV manufacturers sued by Texas Attorney General Ken Paxton in December, with allegations centered on the use of ad-targeting spyware in TVs.
Meanwhile. the Lipa lawsuit highlights a different kind of risk for consumer electronics companies: the reputational and legal exposure that can come from using a celebrity face or image in product packaging and advertising.. Even when the underlying product is the focus. the marketing material can trigger disputes around identity rights. trademark-style confusion. and intellectual property.
For brands, the timing of enforcement also matters.. Lipa’s lawyers say she acted after discovering the packaging use and continued to press for a stop. yet the products reportedly remained in circulation.. That detail can shape how courts view intent and the extent of ongoing harm. particularly when a company keeps selling items tied to the contested image.
If the claims are upheld, the implications could extend beyond this single campaign.. Legal outcomes in cases involving celebrity likeness on commercial goods can influence how companies approach licensing. review processes. and approval workflows for marketing assets—especially when images are repurposed across packaging at scale.
Samsung was contacted for comment on the lawsuit, and the report said it would be updated if a response is received.
Dua Lipa lawsuit Samsung TV packaging copyright infringement trademark infringement celebrity likeness consumer electronics ad-targeting spyware