Deloitte Teams With Billie Jean King to Help Grow the Next Generation of Leaders Through Women’s Sports – Press release

NEW YORK, Sep. 1, 2026 — Deloitte has teamed with sports icon and leadership pioneer Billie Jean King to help advance the future of women’s sports, a collaboration aimed at strengthening the pathways, infrastructure and leadership pipeline that fuels the next generation of leaders. King and Lara Abrash, chair of Deloitte US, announced the news on stage at the “Power of Women’s Sports Summit” in New York City, an event produced by Billie Jean King Enterprises to support the Billie Jean King Cup, the “World Cup of Tennis.”

Global revenue in women’s sports is projected to reach $3 billion in 2026, and media coverage has climbed to 15% of all sports coverage from roughly 3%–5.5% in just a few years. And the value of sport reaches well beyond the field—in a 2023 Deloitte survey, 85% of women who played sports said the skills they built there were important to their career success, a figure that rises to 91% among women in leadership roles.

Yet the infrastructure has not kept pace, and leadership potential—and economic value—is still being left on the sidelines. According to research by the Women’s Sports Foundation, girls drop out of sport at nearly twice the rate of boys, with close to half stepping away during adolescence, around ages 13 to 14; and while 90% of all women’s teams were coached by women in 1972, only about 41% are today. Each drop-out can narrow the pipeline of women who go on to lead.

Deloitte brings together people and opportunities that can help women’s sports grow future leaders. Billie Jean King has spent her career opening doors and building opportunities for those who come after her. Together, they intend to turn this moment into meaningful growth for the leaders of tomorrow and advance the commercial future of women’s sports.