Commentary: Racist ‘Magic Deportation Bus’ isn’t the way for Trump to keep Latino voters

If you want proof of the widening chasm between the Trump administration and Latinos, look no further than California state Sen. Suzette Martinez Valladares and White House spokesperson Lauren Bis’ reaction to the same anti-Latino image.

Posted on the White House’s social media accounts this week, it’s a take on the logo for the beloved 1990s PBS cartoon “The Magic School Bus.” Same cheery font, same yellow bus blasting through the cosmos, same depiction of wacky teacher Ms. Frizzle and her cute chameleon sidekick Liz. But instead of a bunch of happy kids off to another adventure, the passengers are five handcuffed, brown-skinned, mustachioed men looking downward and dejected, all identical save for the colors of their T-shirts.

Bracketing this soulless scene are the words “The Magic Deportation Bus” — get it? Har har! The White House released the illustration to accompany an Aug. 24 Fox News headline gushing that Immigration and Customs Enforcement had arrested a “jaw-dropping number” of undocumented immigrants in the D.C. area over the last two weeks.

The post was the latest in a flood of racist, anti-immigrant images that the Trump administration has shared. But this one was so bad that it even offended Martinez Valladares, a Republican whose district stretches from the Grapevine to Victorville.

“Enforcing immigration law and securing the border isn’t anti-Latino. But this image wasn’t necessary or helpful,” she told me. “We can strongly support border security while expecting our government to communicate those policies without reducing a community to a stereotype. Being tough on illegal immigration doesn’t require turning Latinos into a caricature.”

Martinez Valladares isn’t any random Trump supporter. She’s co-chair of the California Hispanic Caucus, which represents the state’s GOP Latino legislators and was founded after a record number of them — nine — were elected in 2024. The group’s creation reflected the tsunami of Latino support for Trump that helped sweep him into the Oval Office for a second round and upended political thinking about America’s largest minority.

Such a critique from a politician of Martinez Valladares’ stature should set off fire alarms in the Oval Office as the midterms loom and the GOP needs Trump’s Latino supporters to hold the party line, right?

Nope!

When I asked the White House whether the “Magic Deportation Bus” was anti-Latino, spokesperson Bis whined in a statement that my query was “more race baiting by the media who are just mad the White House’s social media content is driving conversations with the American people about deporting illegal aliens. Is the L.A. Times really suggesting there has never been a deportation flight of just Guatemalans?”

Who’s doing the race baiting?

Nothing in the gross graphic suggests that Guatemala is the final destination for Migra Ms. Frizzle and her detainees. The men’s appearance is the only indication that they’re Latino — just the type of racial profiling that Trump’s immigration goons swear they don’t engage in, despite ample video and audio evidence to the contrary. While Latinos have long made up the majority of deportees, to portray the bus passengers as interchangeable clones who “look” Latino is as dehumanizing as you can get — but that’s par for MAGA.

Not only that, but the Fox News story that went with the icky illo said that ICE’s D.C. operation nabbed Jamaicans, Hondurans and Salvadorans, in addition to Guatemalans.

Trump and his minions famously never apologize, doubling down on their pendejadas when confronted with facts. Well, if Republicans wants any chance of holding on to Congress in the midterms and winning other key races, they need to beg Latinos for forgiveness, now that Trump has upended the lives of brown-skinned people, immigrants and U.S.-born alike.

A 1949 photo of undocumented immigrants boarding a bus for deportation to Mexico.

(Los Angeles Times)

Nearly half of Latinos voted for Trump two years ago, the best result ever for a Republican presidential candidate. Poll after poll released this year, each more dire for Trump than the last, show that those days are as distant a memory as affordable groceries. His approval ratings — and GOP hopes for the midterms — will continue to wither until he spends more time fixing the stagnant economy, ending the quagmire in Iran and stopping the deportation deluge.

To maintain his grip on power, Trump needs to inspire Latinos to stand by him, vote for his agenda and urge others to follow along. Instead, he faces frustrated supporters like David Hernandez, founder and chair of the Los Angeles County Hispanic Republican Club and host of the club’s weekly talk radio show.

Hernandez said he’s seen the perils of “unchecked” immigration at overcrowded hospitals and clinics. He also feels that in the race for California governor, Republican Steve Hilton’s attacks on Democrat Xavier Becerra’s alleged mishandling of migrant children while Health and Human Services secretary for the Biden administration will stay on the “front burner.”

The “Magic Deportation Bus” does nothing to highlight these issues, Hernandez said, describing it as “an immature cartoon failing to make any valid point.” Worse, the Navy veteran argues, it suggests that immigration agents plan to snatch children from schools.

“There is nothing funny about the issue,” Hernandez added, “that warrants this type of frivolous portrayal.”

I ran Hernandez’s and Martinez Valladares’ thoughts by Bis, noting their GOP bona fides without identifying them by name.

“Take a ride on The Magic School Bus to your home country!” the White House spokesperson began. Only her heart knows whether the line was a callback to the offending social media post or a not-nice suggestion that I self-deport to wherever the hell she thinks I was born (I’m a native Anaheimer, by the way).

Bis went on to repeat her previous line that the Trump administration is just seeking to “innovate” conversations with Americans and that “our efforts to deport criminal illegal aliens are no exception to this.”

Way to listen to the concerns of the front-line soldiers your boss so desperately needs this November, Lauren!

Spending more time crafting weak-salsa anti-Latino jokes than improving the lives of Latinos — that’s the racist swamp the president and his team happily fester in.

But there’s one thing their putrid parody of “The Magic School Bus” got right.

Ms. Frizzle often shrank her steel steed and its occupants to microscopic sizes so they could explore places they’d never seen. That sure sounds like the historic collapse that Trump is experiencing with Latinos, no?

To use Ms. Frizzle’s catchphrase: Bus, do your stuff.