USA Today

Burger Motorsports Declares GTA6 Release Day a Holiday

Burger Motorsports, a California automotive tuning parts company, says it will close for business on November 18—the official release day of “GTA6”—after employees planned to take time off and management feared operations would get disrupted.

The message landed on the company’s Instagram account like a dare to everyone with a stopwatch: Burger Motorsports will close for business on November 18, the official release day of “GTA6.”

Burger Motorsports is based in California, and it posted an internal notice to make the plan official. The choice isn’t happening because a deadline is looming for parts orders or production schedules. It’s happening because the game’s release date is looming for employees.

The company said the decision came after several employees informed Burger Motorsports of their plans to take leave on “GTA6” launch day. With the release date still about five months away. the company pointed to the intensity of anticipation—already. even this early. interest in “GTA6” has hit a level that makes time off feel inevitable. Management reasoned that more employees would likely request time as the date approached, potentially disrupting normal operations.

So instead of playing defense against a growing wave of requests, Burger Motorsports went on offense by designating November 18 a company-wide holiday.

The notice also included a joke aimed squarely at the obsession it’s trying to accommodate. Burger Motorsports said it would “resume operations once our employees have finished their initial exploration, completed at least one mission, and returned to the real world.”

“GTA6” is widely considered the most anticipated game of the year. It is scheduled for official release on November 18. and the industry is watching how it lands—particularly given how quickly the hype has escalated. Burger Motorsports’ closing plan turns that hype into something concrete in everyday work life: for at least one California company. the launch date isn’t just on a calendar. It’s on the payroll too.

The sequence of events is simple. Employees made plans. Management anticipated more. Then the company made November 18 an official break from routine—long before the game even hits shelves.

GTA6 Burger Motorsports company holiday November 18 California video game release

4 Comments

  1. So they’re shutting down a whole business because of a video game? That’s actually crazy lol.

  2. I mean if it’s “official release day” then sure people will be gone but five months away is wild. Also what does “at least one mission” even mean, like they’re gonna play on the clock?

  3. This reads like GTA6 is gonna be delayed to like end of year and they’re just pretending it’s coming Nov 18. Management feared disruptions… but didn’t they already disrupt it by posting that dare on Instagram? Sounds like they’re the ones hyping it up.

  4. Honestly I don’t even get it, aren’t there like release dates all the time that change? Meanwhile my cousin works at a factory and they don’t get holidays for games. If they wanna do a holiday that’s fine but “resume operations after one mission” is so childish like cmon.

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