Buffalo Bills announce 2026 home game themes starting with Inaugural Season celebration

Week 15 vs. Chicago Bears

Theme: Inspire Change and Holiday theming

Presenting Partner: Pepsi

Buffalo’s Saturday night nationally-televised game will feature in-stadium branding for the holiday season and recognize this year’s Inspire Change Changemaker. Inspire Change is the NFL’s social justice initiative, aimed at reducing barriers to opportunity, particularly communities of color, and showcasing how the NFL family is working together to create positive change.

Week 18 vs. New York Jets

Theme: Play 60 + Coach of the Week / COTY + High School Tackle Celebration

Presenting Partner: Ticketmaster

Uniform: Red Alternate Jersey

In celebration of the Bills Play 60 Charged Up By Wegmans program, local teachers and students that participate in the middle school health and wellness initiative will be recognized for their commitment to being healthy and active during a pre-game on-field ceremony.

The Bills will also honor the best varsity tackle football coaches from our community (Buffalo and Rochester regions). A Coach of the Year from each region will be announced during a special recognition ceremony.