Brunson’s $100M gamble: what he gave up in 2025

Jalen Brunson’s Knicks payday came with a clear trade-off: after signing a 2025 team-friendly extension, he said he sacrificed money so his family would be taken care of—while New York gained roster flexibility around its championship core.
Jalen Brunson’s success looks simple from the outside—one of the league’s elite point guards, the face of the Knicks, and the man who helped New York win its first NBA championship in 53 years. But the money story behind that rise is anything but tidy.
After leading the Knicks to the title and earning NBA Finals MVP honors. Brunson’s next move in 2025 was about more than leverage. He signed a team-friendly contract extension that reportedly left more than $100 million in potential earnings on the table. a decision that allowed the Knicks to maintain flexibility as they built a championship roster around him. Brunson made the trade explicit in an interview with Vanity Fair. “One hundred percent I sacrificed for the team,” Brunson told the outlet. “But most importantly, I made sure my family and I are taken care of.”.
The numbers show how quickly his contract value has climbed—and how much the Knicks paid for stability.
In the 2025-26 season, Brunson earned approximately $34.9 million with New York. His extension, signed in July 2024, is four years and worth $156.5 million. It keeps him in New York through at least the 2028-29 season, and the deal pays him an average of roughly $39 million per year.
Brunson’s earning power didn’t start there. He entered the NBA as a second-round draft pick in 2018 with the Dallas Mavericks, where his salary steadily rose before the jump that came with his move to New York.
His NBA salary breakdown by season:
2018-19: $1.38 million (Dallas Mavericks)
2019-20: $1.42 million (Dallas Mavericks)
2020-21: $1.66 million (Dallas Mavericks)
2021-22: $1.80 million (Dallas Mavericks)
2022-23: $27.7 million (New York Knicks)
2023-24: $26.3 million (New York Knicks)
2024-25: $24.9 million (New York Knicks)
2025-26: $34.9 million (New York Knicks).
Off the court, his wealth profile looks just as competitive. Brunson’s net worth is estimated at $18 million, according to Celebrity Net Worth. His money comes primarily from NBA contracts, with additional income through endorsement deals and sponsorships.
Put together, the picture is a rare kind of tension in sports business: a player whose payday has grown dramatically, choosing still to leave significant potential earnings behind in 2025—not because money wasn’t available, but because he wanted the Knicks to have room to keep winning.
That’s the theme tying it all together, from the championship in 53 years to a contract extension that reportedly cost him more than $100 million in potential earnings. Brunson framed it simply: he sacrificed for the team, and made sure his family would be taken care of.
Jalen Brunson Knicks NBA Finals MVP contract extension 2025 team-friendly deal net worth salary earnings