Blue Apron is pushing a stack of discounts—$25 off via promo code CONDE25 until August 11, 2026—along with shipping perks for new subscriptions, Autoship & Save discounts, new non-recurring meal options, and membership deals.
Dinner plans are getting a little cheaper, and Blue Apron is leaning hard into it with a promotion calendar that stretches into 2026.
New customers can start with $100 off for the first five weeks of a new subscription, plus the first week ships free. Discounts also vary by weekly meal count, with Blue Apron offering discounts of up to $4 per serving depending on whether you choose 4, 6, 8, or 10 meals per week.
For WIRED readers, the offer is a separate $25 off your first 2 orders with promo code CONDE25, valid until August 11, 2026. The promo codes don’t stop there: there are also sitewide deals for 20% off your first 2 orders with code WELCOME20 and 25% off your first 2 orders with code WELCOME25 at checkout. Both codes are described as valid site wide.
Blue Apron is also offering discounts through its Autoship & Save program. With Autoship & Save, users get a 5% discount on every autoship order. Customers set recurring deliveries on a schedule that works for them—how often deliveries happen and what day of the week they arrive—and they can skip a delivery if they don’t need it that week.
To manage all of it. Blue Apron says customers should download its app. which is used to manage subscriptions. get notifications. and receive live delivery updates. When setting up orders. meal kits are pre-filled with meals Blue Apron recommends. but customers can add. swap. or remove items before they ship.
The push for savings comes alongside a shift in how people can order. Blue Apron recently updated its model to include a la carte meal kits and ready-to-eat meals that don’t require a recurring plan. Delivery can arrive in as little as three days, and the company emphasizes there’s no commitment or mandatory subscription.
Within those newer options, meal kits with step-by-step recipes and pre-portioned food range from $7 to $13 per serving. “Easy ‘Assemble & Bake’” meals run from $11 to $13 per serving. requiring minimal prep. while “Dish by Blue Apron” ready-to-eat. heat-and-serve meals cost from $9 to $12 per serving. The menu has expanded as well, with over 100 meals to choose from.
Blue Apron is also attaching benefits to longer-term membership. Its Blue Apron+ program costs $10 per month and includes free shipping on all orders. unlimited Tastemade+ streaming (covering food. home and travel shows. described as a $50 value). and exclusive deals promotions throughout the year. If that sounds appealing. the company says it’s offering 20% off an annual Blue Apron+ membership—$80 per year instead of $100—with a separate 30-day free trial option available for people who want to test the program first.
And for customers in specific service and education roles, Blue Apron has “Heroes” discounts. Military members. students. graduates. teachers. seniors. medical staff. and first responders can receive $150 off the first five weeks of a new subscription plus free shipping for the first week. Verification is required through ID.me or GovXID.
For anyone weighing whether meal kit delivery is worth it, Blue Apron’s message is clear: you can sign up and save, set things up to save more later, or skip the subscription entirely—then still pick from a menu now described as topping 100 options.
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