Alix Earle, 25, is looking ahead to an “unforgettable” summer—sharing the excitement of SIPMARGS expanding nationwide and launching its “Summer of the Serve” campaign, while also promoting her cozy new collaboration with Benson Boone for his song “The Time of
Alix Earle is already looking past the weekend plans and into the kind of summer that feels like it’s built around the people you actually want to be around.
On Thursday. June 25. the 25-year-old celebrated SIPMARGS expanding nationwide and the margarita company’s new “Summer of the Serve” campaign while telling Us Weekly what she’s most excited for as the days get warmer. “I would say what makes me most excited for the summer is just getting to be with the people I love. ” she said. “I feel so grateful to have accomplished different things over the past few years. but I think at the end of the day. what makes me the most excited is being able to share these experiences and moments with my friends or my family.”.
It’s a busy rhythm for Earle, and the summer plans fit right into it. In the past few months alone. she’s grown her Reale Actives skincare line. filmed an upcoming Netflix reality show with her family. represented Sports Illustrated at Miami Swim Week. and made time for a few special appearances on the Dancing With the Stars live tour.
Now she’s also celebrating SIPMARGS going national with the help of spirits company Sazerac.
Earle framed the SIPMARGS experience as something meant for real hangs—prepping the vibe with friends. not just pouring a drink. “It started as a drink that I was just sharing with my friends. pre-gaming to go out or tailgating with my friends. ” she said. “I’m just really, really excited for everyone to get to try it that hasn’t already. … My favorite way to have a SIPMARG is out in the sun with my friends. and I think it’s a fun drink to have socially.”.
That social angle has been a thread in celebrity alcohol business for years—close friends and Vampire Diaries alums Paul Wesley and Ian Somerhalder turned their real-life friendship into Brother’s Bond Bourbon after playing brothers on the show—but Earle is keeping her focus squarely on how her own brand shows up at gatherings.
Even with the schedule stacked, she’s not trying to outsource the hosting. She told Us that she loves having friends over and plans to create more “good vibes” for future guests. explaining that it starts with choosing the right group. “You have to make sure you have the right group of people. You’re sort of in charge of curating the vibe. and I think the vibe comes a lot of the time with the people. ” she shared before painting a picture of pool days ahead. “We’ll have SIPMARGS. but we’ll also make slushies out of them. so we’ll make sort of frozen margaritas. You can put it in a cute glass, jazz it up, throw some fruit on top. Hostess with the mostess.”.
And then, of course, there’s the playlist.
For Earle, summer isn’t just about the drink—it’s also about the music moment she’s helping spotlight.
Set for release on Thursday. the track “The Time of My Life” is by Benson Boone. 24. and the music video pairs him and Earle together. In the video, Boone gets cozy with Earle. The collaboration comes after Earle teased excitement about Boone’s new song in her 2026 Coachella recap video posted on Thursday. April 16. following a trip to the desert where she saw Sombr perform live on Saturday. April 11.
In that Coachella recap, Earle—who said she loves blasting Sabrina Carpenter when getting ready and pregaming—also spoke about her expectations for fans to hear “The Time of My Life.” Now she’s adding her own behind-the-scenes detail from the shoot.
“It was a really. really fun two days of filming with him. and I mean. he is just very sweet and charismatic so it made the whole vibe on set just super easy and fun. ” Earle said. “I’m excited. I think there will be. like. a fun. shocking moment in there. and it’s really just such a beautiful song. which is what made me excited to be a part of the video in the first place.”.
For Earle, the through-line is simple: more summer time with the people she loves, whether that means friends at the pool with SIPMARGS, or a set day turned into something easy with Boone—timed to keep the buzz rolling right into the season.
Alix Earle SIPMARGS Sazerac Summer of the Serve Benson Boone The Time of My Life Netflix reality show Reale Actives Sports Illustrated Miami Swim Week Dancing With the Stars live tour