Kickback sells – Kickback, cofounded in 2024 by 28-year-old New York entrepreneur London Glorfield (London Jackson), is selling refurbished and re-imagined early-2000s gadgets to Gen Z—making nostalgia a measurable revenue driver. In 2025, the company surpassed $750,000 in tot
For London Glorfield, tech doesn’t need to feel like it’s constantly trying to pull you back in. He wants it to feel different—less “soul-sucking,” as he put it—because, in his view, “Tech is a sea of sameness right now… It’s so boring.”
Glorfield, who goes by London Jackson professionally, is 28 and is based in New York. In 2025. his company. Kickback. was already proving that a certain kind of slowness sells: the business built its lineup around retro products that he calls “dumb tech.” The demand is showing up in sellouts. in store shelves. and in the numbers.
Kickback started in 2024 by focusing on cassette tapes, before expanding into a record player priced at $500 and a portable CD player that sells for $99. Those players weren’t just online: the portable CD player has been stocked at Urban Outfitters and the MoMA Design Store.
The company operates with two overlapping lanes. Some items are re-imagined versions of older devices. Others are refurbished gadgets. For the refurbished side, Kickback works with a network of resellers and takes up to a 40% cut.
Late last year, Jackson released a limited collection of refurbished Motorola Razrs—phones recognizable to anyone who lived through the 2000s. The collection had 100 phones, and it sold out within minutes. A set of MP3 players also sold out.
Most recently, Kickback launched a line of $70 point-and-shoot cameras modeled after 2000s designs, created in collaboration with the musician Brent Faiyaz. Jackson described the pitch as both emotional and practical: “It’s just as much of a fashion flex as it is a way to unplug.”
The strategy is fueled by the way young buyers interpret “analog” right now. Jackson doesn’t use the term only in a literal sense; he treats it as a broad label for tech that feels slower than what people have grown accustomed to—digital point-and-shoot cameras are analog. a CD player is analog. wired headphones are analog. In an era defined by AI and constant connectivity. that framing lets nostalgia become a product feature. not just a mood.
Kickback’s performance suggests the feeling has turned into traction. In 2025, the company’s total revenue surpassed $750,000, and it sold over 7,000 products. Kickback brought in a gross profit of roughly $460,000.
Jackson’s own online presence is part of the engine. He promotes Kickback through Instagram and TikTok, pairing brand building and design aesthetic with the message of stepping away from the screen. In a February video, he said: “I’m trying to spend less time on my phone, man.”
Still, selling physical products direct-to-consumer hasn’t been a painless ride. Jackson said there are months when he has had to “tap into savings,” adding that it has “totally changed month to month,” and that he is trying to stabilize the business this year.
Kickback has also raised venture capital. In 2025, Jackson said the company raised about $300,000 in venture capital funding.
As the business grows, he has been building capacity behind the scenes. He has largely relied on third-party factories, a designer based in Copenhagen, and a network of refurbishers. In April, he hired a chief operating officer.
For Jackson, the broader shift isn’t abstract. He ties it directly to what customers are buying. “This cultural shift away from wanting to be on your phone all the time has been hugely beneficial to us,” he said.
In the end, Kickback’s story isn’t just about resurrecting old gadgets. It’s about turning the desire to pause—where a limited run can sell out fast. where a $70 camera can land as an identity statement. and where retro tech can become a full-time business—into something you can track. count. and measure.
Kickback London Jackson London Glorfield retro tech dumb tech refurbished gadgets Motorola Razr point-and-shoot cameras Gen Z venture capital analog tech Urban Outfitters MoMA Design Store