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Texas Tech’s NIL splash turns Red Raiders into villains

From a breakout run to the Women’s College World Series to being labeled “villains,” Texas Tech’s 2026 softball journey is now shaped as much by recruitment talk as by wins. Pitcher NiJaree Canady and the Red Raiders say the backlash misses what’s happening in

LUBBOCK, Texas — Texas Tech went from postseason darlings to this season’s most talked-about target before it even opened play, and the Red Raiders are refusing to flinch.

Last spring. the Red Raiders rolled through the softball postseason to win their first-ever Regional and Super Regional titles. then became a centerpiece of attention heading into the 2025 Women’s College World Series.. Led by pitcher NiJaree Canady — who moved from Stanford to Tech before her junior season on a lucrative name. image and likeness deal — Texas Tech entered the sport’s biggest stage with confidence.. They lost the championship series to Texas. falling 10-4 to the Longhorns in a decisive Game 3. but promised they wouldn’t vanish after the spotlight.

They didn’t.. Within weeks of that loss. Texas Tech made a major splash in the transfer market. described as an unprecedented shopping spree. using the financial backing of its NIL collective. The Matador Club.. The Red Raiders added All-Americans Taylor Pannell (previously at Tennessee) and Mia Williams (Florida). along with Kaitlyn Terry (UCLA). catcher Jasmyn Burns (Ohio State) and infielder Jackie Lis (Southern Illinois).

In 2026, the reaction has been swift: Texas Tech, now a 2026 No.. 11 seed, begins its quest Friday by hosting Marist in the Lubbock Regional for a second straight WCWS appearance.. Terry. who leads the team with a .471 average and has a 1.30 ERA in 118 1/3 innings pitched. said the outside narrative bothers her only because it keeps coming back.

“I definitely feel like people think we’re villains,” Terry said. “We have a target on our back, for sure. We hear it a lot: ‘Oh, they just bought a team.’ But we know what we’re doing, and what other people say doesn’t matter.”

The talk intensified after Pannell announced her commitment to Tech.. Tennessee coach Karen Weekly posted on social media. writing. “Money isn’t the issue — tampering is!” The post followed an accusation of cheating in the sport. and many read it as aimed at Gerry Glasco and Texas Tech.. Weekly later said the post wasn’t necessarily a shot at them. while adding. “there’s no question they were in contact with our player long before the season was over.. … A financial agreement was signed with Texas Tech before she ever went in the portal.. (She) told me that.”

Texas Tech responded with a statement Wednesday, saying, “We are aware of these allegations and believe the recruitment followed all parameters in place at that time. We have been in contact with the NCAA.”

Hours later. Weekly reiterated her stance. writing: “I think we can all agree on 2 things: 1) women making money in sports is awesome and long overdue; 2) contacting players (directly or indirectly) before their season ends and signing them to NIL deals before they enter the portal is wrong.. Money isn’t the issue – tampering is!”

The pressure around the program also comes back to who is funding it.. In the pay-for-play era. Tech’s athletic department has benefited from two billionaire oil tycoons. Cody Campbell and John Sellers. both of whom played football for the Red Raiders.. Sellers’ wife, the former Tracy Cartier, played softball at Tech from 2001 to 2003, and the stadium is named after Tracy.. It was Sellers who originally committed so much money to Canady.

Campbell and Sellers. the story of the program’s rise goes. have poured resources into the coaching staff. giving Texas Tech the ability to assemble rosters that instantly made it a national contender.. Texas Tech planned to pay out an estimated $55 million to athletes during the 2025-26 academic year.. In the last two years. football. men’s and women’s basketball and softball have all experienced tremendous success. often drawing resentment from rivals.

Sellers framed the backlash as a failure to accept Tech’s longevity. “I think what’s upsetting other schools is they thought, ‘Oh, that’s cute, Texas Tech made it to the finals last year and were a game away from winning it,’” he said. “But we’re here to stay, and I don’t think they like that.”

Terry and Canady said the labeling carries a scheduling ripple effect. with Tech’s relatively poor RPI of 13 tied to a sense that other teams don’t want to face the Red Raiders.. Their nonconference slate. described as underwhelming. included routs such as Abilene Christian (Tech won 24-0). Texas A&M-Corpus Christi (18-0) and Louisiana-Monroe (13-1).

At February’s Mary Nutter Collegiate Classic outside Palm Springs. California — promoted as a marquee nonconference tournament — numerous top-10 programs squared off.. Tech still had its moments: at the same event. Texas Tech beat Fresno State. Bethune-Cookman. Cal State Fullerton. San Diego State and UC Riverside by a combined score of 47-5.. Kirk Walker. co-founder and owner of the Mary Nutter. said. “Texas Tech had a lot of teams that chose not to or elected to not play them. and a lot of it had to do with the transfer of players and other things.”

Behind the noise, the players say their season already contains the hardest work.. Glasco dismissed the idea that Tech’s recruiting attention has made scheduling harder than it really is. pointing to softball’s recent powerhouses.. “This isn’t new.. This has been happening to Patty Gasso and Oklahoma for 10 years. ” Glasco said. referencing the Sooners’ dominant run through softball. which made scheduling challenging for a stretch.. He added. “When I was (coaching) at Louisiana (in 2024). she called me and said. ‘I can’t get anyone to come to my tournament.’ I said. ‘I’ll be there’ — and that’s how we ended their 71-game win streak.”

Terry and Canady echoed that their toughest matchups arrived earlier than most outsiders may think.. Terry said the challenges Tech could schedule have already repeated during the season intrasquads. when the Red Raiders play the Red Raiders.. Terry joked that after numerous fall scrimmages. there were times during regular-season games when she thought to herself. “Wow. this is so much easier than fall practice!”

Canady said the internal competition was brutal. “Intrasquads were fun but so, so hard. The lineups we were facing were insane,” she said. “When I get in the circle, my attitude is, ‘There’s no one I could face that’s better than Mia or Taylor.’”

Her confidence is partly personal and partly practical: “She pitches to them — and strikes them out — regularly,” the story notes. In Canady’s view, no one intimidates her.

With Canady, it often looks the other way.. The senior’s 1.24 ERA is tied to her season résumé. and she is 22-5 with a 1.24 ERA after transferring to Tech from Stanford after the 2024 season.. Her rise ball is described as her leading weapon. and her celebratory foot stomp — echoing beyond Lubbock — has a history of making opponents wilt.. That talent is why. according to DraftKings. Texas Tech still has the second-best odds to win the 2026 WCWS (+300). behind third-seeded Oklahoma (+200).. Alabama and Texas, the Nos.. 1 and 2 seeds, are both +500.

There’s also a hitting case being made for improvement. A year after Tech’s bats went silent late in the postseason, the Red Raiders are leading the nation in batting average (.388) and rank third in home runs (125).

For all the outside talk. Terry and Canady say the program doesn’t live by the “buying” narrative people repeat from afar.. They insist that if you spend time around the Red Raiders, you wouldn’t label them villains.. Terry said they’re “really goofy” anytime they’re around each other.. Canady said she understands how easy it is to assume the players are motivated only by money. but she said. “we’re fighting for each other. we wanna win for each other.”

Glasco also points to team closeness as the source of what’s happening on the field.. “This is one of the closest teams I’ve ever had,” he said.. “It’s unbelievable how much they care about each other.” He said he expected talent. but “the camaraderie caught him off guard — in a good way. ” and added it has played a part in the team’s 52-6 record.

“I feel great about where we are,” Glasco said. “In softball, if you’ve lost less than a third of your games, you have a special team.”

The tension around Texas Tech is. in many ways. a direct mirror of its rise: the roster changes fueled success quickly. and the success fueled attention. which then fed the claims and counterclaims about how the recruits were brought in.. Pannell’s commitment immediately triggered Weekly’s post. then Tech answered by stating the recruitment followed parameters in place at that time and that it had been in contact with the NCAA.. At the same time. Tech’s current results — Canady’s 1.24 ERA. Terry’s .471 average and 1.30 ERA. and the team’s 52-6 record — are being cited by the Red Raiders as evidence that the core story stays internal.

Back in Lubbock, the Red Raiders aren’t chasing labels. They’re chasing a title. Special, Cinderella, scorned — those descriptions don’t matter, according to the team. The only name they want is national champs.

Texas Tech softball NiJaree Canady Kaitlyn Terry Gerry Glasco NIL transfer portal The Matador Club Karen Weekly Taylor Pannell Mia Williams 2026 WCWS Lubbock Regional Marist

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