Love to Ride’s May challenge rewards islanders who walk, wheel, or cycle more—using the Love to Ride app to enter prize draws for individuals and workplaces.
Islanders across Jersey are being nudged toward more active journeys this May, with a new challenge that links everyday movement to prize draws.
Love to Ride has launched its “Roll and Stroll” competition, asking residents to log journeys on the Love to Ride app or website.. Once people record their trips, they’re automatically entered into a series of UK and Jersey prize draws.. The message is simple: use your commute, errands, or local travel to walk, wheel, or cycle more—rather than defaulting to the car.
The challenge runs alongside a wider push to reduce greenhouse gas emissions by cutting down on car travel. For organisers, the appeal is twofold: it turns exercise and low-carbon travel into something residents can do regularly, and it creates a structure that makes participation easy to track.
There are prizes for both individuals and workplaces, with rewards designed to suit different ways of getting around.. For individual entrants, the earlybird sign-up award is a Garmin Forerunner fitness watch, offered as an incentive to join early.. Cycling participants can be recognised through a participation award featuring Shokz open-ear headphones donated by the Powerhouse.. For those who walk or wheel, the participation award includes an afternoon tea at The Atlantic Hotel, alongside cycle hire—or EV transport—there.
An additional individual “Encourager award” offers a six-month Active Gym membership, aiming to keep momentum going beyond May.. That structure matters because a lot of people start with good intentions but struggle to sustain new routines once the novelty wears off.. A longer membership prize signals a shift from short-term effort to longer-term habits.
Workplaces can also compete.. Prize categories are set up so organisations can enter and be ranked based on performance, with one important exception: the Government of Jersey is excluded from the workplace awards.. In the largest workplaces category, teams can receive a one-hour online “Move At Your Desk” workshop for employees.. Large workplaces are offered a different treat, with two hours of free ice cream from Lulu’s Ice Cream Bike—an approach that turns participation into a shared office moment.
For medium workplaces, there’s a team breakfast voucher catered by Beresford Street Kitchen.. Small workplaces get a similar voucher for a team breakfast, again through Beresford Street Kitchen, while the smallest workplaces are awarded vouchers for a team breakfast at Beresford Street Kitchen.. The mix of activity-based rewards and workplace perks suggests organisers want participation to feel social, not only personal.
For residents, the practical impact may be most visible in the “in-between” trips—short journeys that can be walked, wheeled, or cycled without needing a full vehicle ride.. Those can add up quietly over weeks, especially if people can log them without complicated steps.. For workplaces, the challenge also offers something beyond incentives: it can reshape how teams think about daily movement, from break-time decisions to commuting habits.
The competition may also highlight a broader trend in local engagement campaigns: tying behavioural change to clear, trackable actions and tangible rewards.. If “Roll and Stroll” succeeds in getting more people to record everyday journeys, it could reinforce a pattern that other community initiatives can follow—using apps, simple logging, and local prize draws to make low-carbon choices feel normal.
Jersey residents can sign up through the Love to Ride app or website, with Love to Ride Jersey as the entry point for participants.