Paris Hilton stepped out in a fresh brunette hairstyle during the Gucci Cruise 2027 fashion show in Times Square, wearing a yellow gown and carrying a red Gucci bag as social media reacted to the nearly unrecognizable change.
Paris Hilton is used to being spotted almost instantly—at least when she’s in her signature blonde—but Saturday’s Gucci Cruise 2027 runway appearance in NYC’s Times Square came with a very different look.
The Simple Life alum walked the runway at the fashion show wearing a yellow gown paired with a Gucci belt and black leather boots. topped off with a giant fur coat.. In a photo shared by Gucci on Instagram, Hilton is also seen carrying a red Gucci bag.. The biggest shift. though. was her hair: she traded her usual blonde for a darker brunette. making her look noticeably different from what many fans expect.
Social media quickly turned into a reaction hub. Gucci shared still imagery of the moment on Instagram, and Vogue posted footage of Hilton strutting down the runway on the same platform, giving viewers a closer look at the brunette transformation as she worked the catwalk.
The sequence of posts landed the way runway publicity often does: Gucci led with a clear image of Hilton’s new brunette look, then Vogue followed with moving footage of her down the runway—keeping the focus on that hair change while the outfit details stayed front and center.
Hilton’s new look sparked immediate conversation among her followers, with readers invited to weigh in on the brunette version. The images are credited to MEGA/WENN.
Paris Hilton Gucci Cruise 2027 Times Square fashion show brunette hair Instagram Vogue video