Old Navy is rolling out its second designer collaboration, and this one comes with a lot more color, pattern, and “play” than you’d expect from a mainstream basics brand. The partnership with New York-based luxury American designer Christopher John Rogers is built like a little burst of sunshine—yet still anchored in everyday wear.
Zac Posen, Gap Inc.’s executive vice president and creative director and Old Navy’s chief creative officer, framed the collaboration as part of a larger mission: bringing “great American designers” to Old Navy shoppers, from established names to emerging voices, and doing it with accessibility in mind. He also tied it to the brand’s responsibility at its “scale,” saying it matters for brands like theirs to support the American design community. And apparently, he’s been pushing the idea of this kind of dialogue for a while—this wasn’t a last-minute booking.
The collection arrives after Posen’s first Old Navy designer collaboration with Anna Sui, which launched in October 2025. The new drop is a 46-piece lineup priced from $24.99 to $84.99, available starting Wednesday via Old Navy’s e-commerce and in select stores nationwide. The timing is already part of the buzz: shoppers get the story online, but there’s also a physical moment planned—an event in Midtown Manhattan at Old Navy’s flagship, with the collaboration taking over Times Square on Monday evening. You can almost picture it: the noise from the crowd, the flash of screens, and that slight smell of warm street air mixing with… something sugary from nearby stalls.
Posen said conversations about working with Christopher John Rogers had been in play for more than a year. For him, the fit wasn’t just about aesthetics. It was about Rogers’ take on American style codes and classics, and the “celebration of joy” through color and pattern—stuff that lines up with what Old Navy wants its shoppers to feel. There’s also a practical angle, too: Posen described these designer partnerships as tests of Old Navy’s proto-to-marketing/production process, using technology and digital creation “at speed,” while still keeping design and collaboration with vendors and patternmakers intact.
For Rogers, the hook is mix-and-match freedom. He pointed to “a wide range of mix-and-match products” as something that differentiates this partnership from past work, including collaborations with J.Crew in 2024 and Target in 2021. His pitch to shoppers is pretty direct: give people lots of options across clothing types—think jersey tops, button-down blouses, dresses, skirts, utilitarian cargos, and coordinating jackets—so customers can basically author their own outfits. He echoed Posen on value and quality, saying it’s exciting to keep the product expressive without losing declarativeness.
The range of hues—like golden olive and reddish orange—leans into that “easy to wear” idea while still keeping novelty. Silhouettes blend Rogers’ sculptural, voluminous techniques with Old Navy signatures: High-Waisted Barrel Jeans and an Oversized Button-Down Jean Shirt sit next to printed Drop-Waist Midi Skirts, plus matching scarves styled like bandeau tops, and a twisted halter peplum top. There’s also the balancing act of utilitarian elements bringing some dynamism to the more femme pieces. Additional highlights include an ultimate summer canvas tote bag in two colorways, bold polka-dot and stripe printed tops paired with matching skirts, colorful dresses, and halterneck one-piece swimsuits.
On the campaign side, Old Navy tapped a mother-daughter trio—Kimora, Ming, and Aoki Lee Simmons—to front the marketing. Rogers emphasized the dynamism in who gets to participate in fashion, regardless of age, identity, or body type, and positioned the collaboration as tools for self-expression. Posen added that the rollout mixes pop culture energy with family storytelling, aligning with an omnichannel strategy that tells Rogers’ story and includes stories with the Lee Simmons family. There’s also a cadence for what comes next: Posen said Old Navy’s rhythm for American designer collaborations is four a year. It keeps the excitement coming—though whether this one becomes a repeatable template, or just a genuinely joyful one-off, I guess we’ll see once Wednesday hits and everyone starts styling their first looks and… maybe realizing they’ll want more than one.
Asfinag: Deutlich mehr Einsätze im Winter 2025/2026