Megyn Kelly told viewers she believes Spencer Pratt has the “It factor” to win the Los Angeles mayoral race, even as his campaign faces backlash tied to his past claims about where he lived during the Palisades fire. Kelly pointed to Pratt’s communication skil
Spencer Pratt’s mayoral pitch entered a new spotlight on Monday, and it came from an unlikely place: Megyn Kelly’s couch.
During “The Megyn Kelly Show. ” the conservative commentator declared that Pratt has the “It factor” to win the Los Angeles mayoral race. urging voters to not “rule him out.” She framed her case around how Pratt communicates—crediting him for understanding what lands with an audience. whether through his ads or how he amplifies messages online.
Kelly praised Pratt’s campaign for “doing such a good job at the ad game. ” then pointed to his broader communication instincts.. She referenced a mix of tactics—whether “him or his surrogates or he retweets something that somebody did via AI”—and said Pratt “has clearly got a good eye for communication.. What works, what doesn’t.”
To make her point, Kelly played Pratt’s campaign ad parodying “The Fresh Prince of Bel-Air” theme song.. In the footage, Pratt addressed controversy connected to his time at the Hotel Bel-Air.. The dispute ties back to earlier campaign claims about his home during the Palisades fire. when he touted an Airstream trailer placed on the burned remains of his former residence—destroyed in the Palisades fire—as his home during the campaign.
Kelly called the ad “very clever,” but the criticism behind it never disappeared. She said the strategy was risky in a way that viewers couldn’t miss: “given that whether he actually lives in his trailer on the spot where his house burned was all over the news last week.”
She then brought journalist Mark Halperin into the conversation, asking him to weigh in. Halperin agreed Pratt’s ads were “spectacular,” and said they offer a lesson in what effective political communication looks like.
“The biggest issue here. whether he wins or loses. and I think there’s a good chance to win. ” Halperin said. “The biggest issue is we have let down families and children in big cities around the country for decades now. almost all run by Democrats.. The case of the mayor of L.A.. Karen Bass. is an extreme one because she also allowed the fires to burn down [homes.] But separate from that. drugs. crime. failing schools. all the things that exist in our big cities run by Democrats.”
Halperin added that Pratt’s unconventional approach could be part of what gives him an opening. drawing a comparison to Donald Trump.. “This guy may not be an orthodox candidate. ” he said. “but like Donald Trump. I think that’s what’s given him a chance.. He’s highlighting the failures of governance.. That’s what this should be about.”
Still, Halperin flagged a vulnerability in Pratt’s pitch. He noted that Pratt “has not been very specific what his solutions are.” Kelly co-signed that concern, and connected it to the way Democrats have addressed the failures critics point to in major cities.
“As they say in AA, the first step is admitting you have a problem,” Kelly said.. “And how can you re-elect Karen Bass. who doesn’t admit she has a problem or her. you know. other Democrat running mate.. They seem to think. ‘Oh. whatever problems there are have nothing to do with the real problems.’ They won’t identify the actual problems that they’ve helped create.”
Later in the episode, Kelly argued Pratt should borrow from Donald Trump’s messaging style—pushing him toward sharper, more forceful rhetoric. “He should pull the Trump line out, ‘What the hell do you have to lose?’ What Trump said to Black voters … that’s what Spencer Pratt needs to say.”
Kelly closed with the point that set the tone for the entire segment: Pratt’s campaign may be messy in places, but she believes it’s still built to cut through. “He’s got something. He’s got the ‘It’ factor. So, I agree with you, don’t rule him out just because of these polls right now.”
For viewers watching a Los Angeles mayoral race shaped as much by messaging as by policy, Kelly’s message was clear: the ads—and the communication style behind them—aren’t just entertainment. They’re the argument, and she doesn’t think voters should count Pratt out.
Megyn Kelly Spencer Pratt Los Angeles mayoral race The Megyn Kelly Show The Hills Mark Halperin Karen Bass Palisades fire Hotel Bel-Air Fresh Prince of Bel-Air parody